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Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

<p>While discussing this week&#8217;s Sunday Rewind, Mind the Product&#8217;s Managing Director Emily Tate was quick to suggest one of her all-time favourite posts — <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/escape-from-the-feature-roadmap-to-outcome-driven-development/">Escape from the feature roadmap to outcome-driven development</a></span>.</p>
<figure id="attachment_24148" aria-describedby="caption-attachment-24148" style="width: 800px" class="wp-caption aligncenter"><a href="//wp-content/uploads/2021/05/Life-isnt-like-Google-maps-Alice-Newton-Rex.png"><img loading="lazy" decoding="async" class="wp-image-24148 size-full" src="//wp-content/uploads/2021/05/Life-isnt-like-Google-maps-Alice-Newton-Rex.png" alt="A picture of Google Maps aside a product goal" width="800" height="448" srcset="/wp-content/uploads/2021/05/Life-isnt-like-Google-maps-Alice-Newton-Rex.png 800w, /wp-content/uploads/2021/05/Life-isnt-like-Google-maps-Alice-Newton-Rex-300x168.png 300w, /wp-content/uploads/2021/05/Life-isnt-like-Google-maps-Alice-Newton-Rex-768x430.png 768w, /wp-content/uploads/2021/05/Life-isnt-like-Google-maps-Alice-Newton-Rex-285x160.png 285w, /wp-content/uploads/2021/05/Life-isnt-like-Google-maps-Alice-Newton-Rex-570x320.png 570w" sizes="(max-width: 800px) 100vw, 800px" /></a><figcaption id="caption-attachment-24148" class="wp-caption-text">Alice&#8217;s article reminds us that life, and our work simply isn&#8217;t like Google Maps (Image: Alice Newton Rex)</figcaption></figure>
<p>For Emily, this post written in 2018 by Alice Newton Rex, Director of Product at WhatsApp, formerly CPO at WorldRemit, provided a real &#8216;aha&#8217; moment. In it, Alice explains why even the simple metaphor of a &#8216;roadmap&#8217; can cause significant problems, from triggering a sense of commitment with stakeholders to pumping out features our users probably don&#8217;t want.</p>
<p>This is a great post to turn to if your roadmap seems to be causing more problems than it solves.</p>
<p><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/escape-from-the-feature-roadmap-to-outcome-driven-development/">Click here to read </a></span><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/escape-from-the-feature-roadmap-to-outcome-driven-development/">E</a></span><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/escape-from-the-feature-roadmap-to-outcome-driven-development/">scape</a></span><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/escape-from-the-feature-roadmap-to-outcome-driven-development/"> from the feature roadmap to outcome-driven development.</a></span> You can also find more posts from our <a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener noreferrer">Sunday Rewind series</a>.</p>
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core/freeform

Product Roadmap

Placing product bets on your roadmap by Indicative

Perfecting product roadmaps with Janna Bastow

Why roadmaps don’t matter (that much) by Stephen Culligan

Lessons learned in building product roadmaps by Jen Taylor

A designer, a product manager, and an engineer walk into a bar…by Karishma Irani

How to avoid turning your product into a feature factory by Ravi Kumar Sapata

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski

SUNDAY REWIND: Escape from the feature roadmap to outcome-driven development

Imogen Schels

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