SUNDAY REWIND: Escape from the feature roadmap to outcome-driven development "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2021 False Sunday Rewind, Mind the Product Mind the Product Ltd 156 Life isn't like Google maps Alice Newton Rex Product Management 0.624

SUNDAY REWIND: Escape from the feature roadmap to outcome-driven development

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While discussing this week’s Sunday Rewind, Mind the Product’s Managing Director Emily Tate was quick to suggest one of her all-time favourite posts — Escape from the feature roadmap to outcome-driven development.

A picture of Google Maps aside a product goal
Alice’s article reminds us that life, and our work simply isn’t like Google Maps (Image: Alice Newton Rex)

For Emily, this post written in 2018 by Alice Newton Rex, Director of Product at WhatsApp, formerly CPO at WorldRemit, provided a real ‘aha’ moment. In it, Alice explains why even the simple metaphor of a ‘roadmap’ can cause significant problems, from triggering a sense of commitment with stakeholders to pumping out features our users probably don’t want.

This is a great post to turn to if your roadmap seems to be causing more problems than it solves.

Click here to read Escape from the feature roadmap to outcome-driven development. You can also find more posts from our Sunday Rewind series.

While discussing this week's Sunday Rewind, Mind the Product's Managing Director Emily Tate was quick to suggest one of her all-time favourite posts — Escape from the feature roadmap to outcome-driven development. [caption id="attachment_24148" align="aligncenter" width="800"]A picture of Google Maps aside a product goal Alice's article reminds us that life, and our work simply isn't like Google Maps (Image: Alice Newton Rex)[/caption] For Emily, this post written in 2018 by Alice Newton Rex, Director of Product at WhatsApp, formerly CPO at WorldRemit, provided a real 'aha' moment. In it, Alice explains why even the simple metaphor of a 'roadmap' can cause significant problems, from triggering a sense of commitment with stakeholders to pumping out features our users probably don't want. This is a great post to turn to if your roadmap seems to be causing more problems than it solves. Click here to read Escape from the feature roadmap to outcome-driven development. You can also find more posts from our Sunday Rewind series.

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