While discussing this week’s Sunday Rewind, Mind the Product’s Managing Director Emily Tate was quick to suggest one of her all-time favourite posts — Escape from the feature roadmap to outcome-driven development.
For Emily, this post written in 2018 by Alice Newton Rex, Director of Product at WhatsApp, formerly CPO at WorldRemit, provided a real ‘aha’ moment. In it, Alice explains why even the simple metaphor of a ‘roadmap’ can cause significant problems, from triggering a sense of commitment with stakeholders to pumping out features our users probably don’t want.
This is a great post to turn to if your roadmap seems to be causing more problems than it solves.
Click here to read Escape from the feature roadmap to outcome-driven development. You can also find more posts from our Sunday Rewind series.