SUNDAY REWIND: Escape from the feature roadmap to outcome-driven development "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2021 True Sunday Rewind, Mind the Product Mind the Product Ltd 156 Life isn't like Google maps Alice Newton Rex Product Management 0.624

SUNDAY REWIND: Escape from the feature roadmap to outcome-driven development

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While discussing this week’s Sunday Rewind, Mind the Product’s Managing Director Emily Tate was quick to suggest one of her all-time favourite posts — Escape from the feature roadmap to outcome-driven development.

A picture of Google Maps aside a product goal
Alice’s article reminds us that life, and our work simply isn’t like Google Maps (Image: Alice Newton Rex)

For Emily, this post written in 2018 by Alice Newton Rex, Director of Product at WhatsApp, formerly CPO at WorldRemit, provided a real ‘aha’ moment. In it, Alice explains why even the simple metaphor of a ‘roadmap’ can cause significant problems, from triggering a sense of commitment with stakeholders to pumping out features our users probably don’t want.

This is a great post to turn to if your roadmap seems to be causing more problems than it solves.

Click here to read Escape from the feature roadmap to outcome-driven development. You can also find more posts from our Sunday Rewind series.