One of the things we’ve learned from doing this podcast is that it’s important to schedule in time to reflect and to revisit some of the lessons you’ve learned along the way. It’s been a recurring theme, actually – something that’s been mentioned by Barry O’Reilly, Rian van der Merwe, and John Cutler – and so we’re taking this week to listen again to our chat with Josh Seiden. His book, Outcomes Over Output, is one of our recent favourites, and it’s well worth revisiting.
Quotes of the Episode
[Outcomes] are useful in a world when we’re not sure that the thing that we make will have the result that we want.
[The three magic questions] What are the user and customer behaviours that drive business results? How do we get people to do more of these things? How do we know we’re right?
Listen if you’d like to learn more about
- What an outcome is
- How to convince your organisation to become outcome-focused
- Focusing on outcomes at the strategic planning (OKR), roadmap and story level
- Impacts vs outcomes
- The desired impact that led to the development of Google Chrome
- How to write a good outcome using the three magic questions
Links mentioned in this episode
- Follow Josh on Twitter, check out his latest book, Outcomes Over Output (US / UK / DE), and keep up with his workshops and speaking engagements.
- Also check out his previous books (co-authored with Jeff Gothelf), Sense & Respond and Lean UX
- The Kellogg Foundation’s Logic Model Development Guide
- John Doerr on OKRs
- The 5 things execs care about, according to Jared Spool
The Product Experience is hosted by Lily Smith and Randy Silver.
Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.
A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Now a trainer, Discovery and Leadership consultant, he’s spoken at Mind the Product Engage (Hamburg and Manchester), at a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) and at conferences across the US and Europe.
Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. Listen to more on their Facebook page
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