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Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Director of Content Strategy

Imogen Schels

<div>
<p>During the month of October, we put the spotlight on data ethics, living up to our values, how to build empowered product teams, and how to scale successfully. But that&#8217;s not all. October also delivered a handy professional development framework courtesy of Petra Wille.</p>
<p>So, if you&#8217;re a <a href="https://www.mindtheproduct.com/membership/compare/" target="_blank" rel="noopener noreferrer">member</a> who&#8217;s keen to catch up on all this great content or if you&#8217;re not yet signed up and are keen to understand what membership has to offer you, here&#8217;s all the membership content from this month.</p>
<h3><a href="https://www.mindtheproduct.com/membership/compare/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-21960" src="//wp-content/uploads/2020/10/Prioritised-and-MTP-Leader-Memebership-icons-1.jpg" alt="" width="119" height="72" /></a><span style="color: inherit; font-size: 1.75rem; text-align: left;">The PMwheel – a Compass for the Product Manager Development Journey</span></h3>
</div>
<p><span style="font-weight: bold;">POPULAR: </span>Whether you&#8217;re looking to refresh the career conversations you have with your direct reports or are you a practising product manager who&#8217;s keen to evaluate your own skills, in this post, Petra Wille offers a solution with a step-by-step guide to her framework The PMwheel.</p>
<p><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/the-pmwheel-a-compass-for-the-product-manager-development-journey/" target="_blank" rel="noopener noreferrer">Go to post</a></span></p>
<h3>Firing Trump: A Lesson in How to Live Up to Your Values</h3>
<p>In September Hotjar fired the Trump campaign as a client for contravening its company values.</p>
<blockquote><p><span style="font-style: italic;">We made the decision that we would like to be able to stop working with sites based on a second-order effect of who they represent.</span></p></blockquote>
<p>Hotjar&#8217;s CTPO Mohannad Ali tells us why it was such an important decision for the business.</p>
<p><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/firing-trump-a-lesson-in-how-to-live-up-to-your-values/" target="_blank" rel="noopener noreferrer">Go to post</a></span></p>
<h3>How Product in APAC Has Adapted During COVID</h3>
<p>In this video, Colin Pal, the former CPO at Caterspot, sheds light on the product scene in APAC right now. From the challenge of job hunting during COVID to exciting product innovations in the region.</p>
<p><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/how-product-in-apac-has-adapted-during-covid-in-conversation-with-colin-pal/" target="_blank" rel="noopener noreferrer">Go to post</a></span></p>
<h3>Predictive Tech and Data Ethics Series</h3>
<h4>Part 1. The Pros and Cons</h4>
<p>Learn how to address the risks and ethical issues associated with predictive technology.</p>
<p><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/predictive-tech-and-data-ethics-part-1-the-pros-and-cons/" target="_blank" rel="noopener noreferrer">Go to post</a></span></p>
<h4>Part 2.  How to Operationalise Data Ethics</h4>
<p>Our experts share a strategic, 12-step framework, designed to help product managers go beyond feel-good statements and start operationalising data ethics.</p>
<p><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/predictive-tech-and-data-ethics-part-2-its-time-to-operationalise-data-ethics/" target="_blank" rel="noopener noreferrer">Go to post</a></span></p>
<h3>Marty Cagan on Empowering Product Teams</h3>
<p>In this video, Marty Cagan covers a range of topics but the core focus is on empowered teams. From his book Empowered and how to organise teams to empower them to ways to influence leadership to empower their teams, and why this way of working is such a challenge.</p>
<p><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/marty-cagan-on-empowering-teams-discovery-challenges-alignment-and-more/" target="_blank" rel="noopener noreferrer">Go to post</a></span></p>
<h2><a href="https://www.mindtheproduct.com/membership/leader/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="wp-image-21957 aligncenter" src="//wp-content/uploads/2020/10/589ffe7e-a725-44f7-a3b9-ab02c99f3b1e_leader-circle-medium.png" alt="" width="50" height="50" /></a></h2>
<h3>Building And Scaling Empowered Teams</h3>
<p>In this AMA session, exclusively for MTP Leaders, Nate Walkingshaw reveals some of the tough leadership lessons he learned early on in his career, how to build and scale a culture of trust, and why he wishes we’d all stop using the word ‘failing’.</p>
<blockquote><p><span style="font-style: italic;">Do you have to learn to succeed? Yes. 100%.  Does it look like failure? Yep, it does. </span><span style="font-style: italic; font-weight: bold;">Nate Walkingshaw</span></p></blockquote>
<p><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/building-and-scaling-empowered-teams-ama-with-nate-walkingshaw/" target="_blank" rel="noopener noreferrer">Go to post</a></span></p>
<h2>Coming up in November</h2>
<p>There&#8217;s plenty going on in November and we don&#8217;t want you to miss a thing. For upcoming events visit your dashboard:</p>
<ul>
<li><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/membership/" target="_blank" rel="noopener noreferrer">Prioritised member dashboard</a></span></li>
<li><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/membership/leader/dashboard/" target="_blank" rel="noopener noreferrer">MTP Leader dashboard</a></span></li>
</ul>
<p><span style="font-style: italic;">Already a member? Subscribe to our Google calendar to ensure never miss an event (you&#8217;ll find the link beneath each event on your dashboard).</span></p>
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core/freeform

LLM workflows for product managers: 3 key takeaways (Niloufar Salehi, Assistant Professor at UC Berkeley) – ProductTank SF

How to survive the next phase of tech – Jonty Sharples (Product and Strategy Consultant)

Transformed: Moving to the product model by Marty Cagan

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

Product teams in flux – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

October Roundup: Data Ethics, Values, Building Empowered Product Teams, Scaling and More

October Roundup: Data Ethics, Values, Building Empowered Product Teams, Scaling and More

Imogen Schels

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