post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

<p>Head to <a href="https://www.mindtheproduct.com/mtpengage/manchester/" target="_blank" rel="noopener noreferrer">MTP Engage Manchester</a> on February 7th and not only will you find hundreds of product managers under one roof, but also a collection of <a href="https://www.mindtheproduct.com/about/the-team/" target="_blank" rel="noopener noreferrer">Mind the Product team members</a> who&#8217;d love to meet you.</p>
<p>Our Manchester conference will be the first to play host to our brand new stand &#8211; a one-stop-shop for all your Mind the Product questions.</p>
<p>Visit us there to meet members of the team, to discuss <a href="https://www.mindtheproduct.com/product-management-training/" target="_blank" rel="noopener noreferrer">training</a>, <a href="https://www.mindtheproduct.com/write-for-us/" target="_blank" rel="noopener noreferrer">content opportunities</a>, <a href="https://www.mindtheproduct.com/category/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience</a> podcast, <a href="https://www.mindtheproduct.com/product-management-training/mindset-series/" target="_blank" rel="noopener noreferrer">Mindset</a>, our job board and more.</p>
<h2>Chat Through Content Opportunities</h2>
<p>When it comes to content, there are so many ways to get involved with Mind the Product and to <a href="https://www.mindtheproduct.com/write-for-us/" target="_blank" rel="noopener noreferrer">write for us</a>. You&#8217;re probably thinking &#8216;what <span style="font-style: italic;">exactly </span>do you mean by content?&#8217;, so let us be clear. By content, we mean blog posts, case studies, podcasts and all of that good stuff!</p>
<p>As a product person, we&#8217;re 100% certain that you have a brain full of interesting ideas, bucket loads of experience that others could learn from, and thoughts on topics that quite probably need to be heard. This is the content we want to help you share.</p>
<p>Come along to the stand to meet our Director of Content, Imogen, and find out more.</p>
<ul>
<li>Maybe you already have an idea for a blog post</li>
<li>Perhaps even a draft that’s ready to go</li>
<li>Do you have a case study in the making?</li>
<li>Or a hot topic you&#8217;re dying to have your say on?</li>
<li>Is there some content you&#8217;d love to see on mindtheproduct.com?</li>
</ul>
<p>Whatever it is, she&#8217;d love to talk to you.</p>
<p>&#8220;Via email, we receive guest submissions and questions about content daily, but it&#8217;s great to have those discussions in person too,&#8221; says Imogen. &#8220;You might not think you currently have any ideas for a blog post or feel confident about writing, and that&#8217;s absolutely fine. Even if you just want to better understand how the Mind the Product content process works, feel free to come and have a chat with me in the breaks.&#8221;</p>
<h2>Talk to us About Training</h2>
<p>If you&#8217;re not already aware, <a href="https://www.mindtheproduct.com/product-management-training/" target="_blank" rel="noopener noreferrer">Mind the Product Training</a> enables teams to access the knowledge and insight of expert product managers through our worldwide training workshops.</p>
<p>At Manchester, our training team will be on-hand to discuss:</p>
<ul>
<li><a href="https://www.mindtheproduct.com/product-management-training/public-workshops/" target="_blank" rel="noopener noreferrer">Public workshops</a></li>
<li><a href="https://www.mindtheproduct.com/product-management-training/in-house-corporate-training/" target="_blank" rel="noopener noreferrer">Corporate training</a></li>
<li>Becoming a Mind the Product trainer</li>
<li><a href="https://www.mindtheproduct.com/product-management-training/mindset-series/">Mindset</a> &#8211; our new online series</li>
</ul>
<h3>Interested in Customised Training?</h3>
<p>The majority of our clients seek to create a customised curriculum which can be done using our pre-written modules, all designed to flex to meet specific needs. Interested? <a href="https://mindtheproduct.typeform.com/to/MeeI9G" target="_blank" rel="noopener noreferrer">Request a brochure</a> now or, if you&#8217;re attending MTP Engage Manchester, visit the stand chat to the team, including Alice Shyy who will be able to talk you through our corporate training opportunities in the breaks.</p>
<p>&#8220;As a product leader, the most effective thing you can do for your team to empower them to do their best work,&#8221; says Alice. &#8220;Mind the Product Corporate Training offers a variety of frameworks targeting specific topics, and most importantly, reinforces the skill of critical thinking. I&#8217;d be delighted to hear about your team&#8217;s challenges and to share what we can offer to help&#8221;.</p>
<figure id="attachment_18726" aria-describedby="caption-attachment-18726" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-18726 size-large" src="//wp-content/uploads/2020/01/Meet-MTP-trainers-1024x682.jpg" alt="Mind the Product London 2019" width="1024" height="682" srcset="/wp-content/uploads/2020/01/Meet-MTP-trainers-1024x682.jpg 1024w, /wp-content/uploads/2020/01/Meet-MTP-trainers-300x200.jpg 300w, /wp-content/uploads/2020/01/Meet-MTP-trainers-768x511.jpg 768w, /wp-content/uploads/2020/01/Meet-MTP-trainers.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-18726" class="wp-caption-text">Chat to our team to discover more about our training opportunities</figcaption></figure>
<p>You can also talk to us about our public training &#8211; regular product management training and workshops covering everything from product management essentials to product leadership training, and meet some of our fantastic trainers.</p>
<p>Here&#8217;s when they will be at the stand:</p>
<ul>
<li>Beata Kovacs: 11-11.25 and 12.45-1.15</li>
<li>Jonathan Holloway: 11.25 11.45 and 15.50-16.15</li>
<li>Charlotte King: 13.15-13.45 and 15.30-15.50</li>
<li>Emma Mulholland: 11.25-11.45 and 13.45-14.15</li>
<li>Hilary Johnson: 13.15-13.45 and 15.50-16.15</li>
<li>Roisi Proven: 11-11.25 and 15.30-15.50</li>
</ul>
<h2>Network With us&#8230;and Others!</h2>
<p>You can also ask us questions about our work in general. Want to know how to be more involved with the Mind the Product <a href="https://www.mindtheproduct.com/events/" target="_blank" rel="noopener noreferrer">community</a>? We&#8217;ll tell you what you need to know. Interested in our <a href="https://www.mindtheproduct.com/producttank/">ProductTanks</a>? We&#8217;ll give you the lowdown.</p>
<p>Of course, there will be members of the Mind the Product team throughout the venue too and they&#8217;re just as keen to meet you as those of the team on the stand.</p>
<p>For example, team members Amy and Will will be at the new speed networking area helping you to take the plunge and get some conversations going with your fellow attendees during the breaks. Anyone can get involved, no sign up required. Simply head over to speed networking area where slots will be given on a first-come, first-served basis. Sessions last between 15 and 25 minutes.</p>
<p>&#8220;Our speed networking sessions were immensely popular at our London conference in October, and we&#8217;re excited to bring them to Manchester,&#8221; says Mind the Product&#8217;s Marketing Manager, Amy. &#8220;We know that the drive to engage with fellow product people at an event like this is high but also that it can be daunting to pluck up the courage to make that first move. So, if you&#8217;re eager to chat with people but anxious about having to kick off a conversation, or if you just love a networking activity, these sessions are perfect for you. We promise you&#8217;ll have fun!&#8221;</p>
<figure style="width: 1022px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="//wp-content/uploads/2020/01/63fef208-587d-406b-ad9f-1464566a9660_Try20Speed20Networking20at20MTP20Engage20Manchester.jpg" alt="" width="1022" height="678" /><figcaption class="wp-caption-text">For the first time at MTP Engage Manchester, you can give speed networking a go</figcaption></figure>
<p>Speed networking sessions will start at the following times in the Exchange Hall:</p>
<ul>
<li>11:05</li>
<li>11:25</li>
<li>13:05</li>
<li>13:40</li>
<li>15:35</li>
<li>15:55</li>
</ul>
<h2>Speak to our Sponsors</h2>
<p>Once you&#8217;ve worked your way around the core team and done some speedy networking be sure to grab five minutes with our sponsors too &#8211; they&#8217;re people with a passion for product just like you.</p>
<p>&#8220;We choose sponsors who support our mission &#8211; to help product people hone their craft and further their careers,&#8221; says Mind the Product&#8217;s Sponsorship Manager, Emily. &#8220;This means that they&#8217;re great people to talk to about your day-to-day work (as well as theirs) and to discuss what you learn on the day.&#8221;</p>
<figure style="width: 1022px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="//wp-content/uploads/2020/01/250bfea7-229d-4b01-8b9e-f4ef92330053_Meet20the20Amplitude20team20at20MTP20Engage20Manchester.jpg" alt="" width="1022" height="699" /><figcaption class="wp-caption-text">Be sure to chat to our sponsors &#8211; they&#8217;re product people like you</figcaption></figure>
<p>Our sponsors include:</p>
<p><img loading="lazy" decoding="async" class="wp-image-18596 size-full aligncenter" src="https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/all-the-logos.png" sizes="(max-width: 800px) 100vw, 800px" srcset="https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/all-the-logos.png 800w, https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/all-the-logos-300x169.png 300w, https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/all-the-logos-768x432.png 768w, https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/all-the-logos-285x160.png 285w, https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/all-the-logos-570x320.png 570w" alt="" width="800" height="450" /></p>
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Navigating your product career – Ken Chin (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Meet the Team at Mind the Product

Imogen Schels

Comments

Read next