Insights from Building Cross-Functional Teams "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs 14 July 2016 True Agile, Dev Team, Minimum Viable Product, Mvp, Team Leadership, User Research, Mind the Product Mind the Product Ltd 289 Building cross-functional teams at ProductTank Oslo Product Management 1.156

Insights from Building Cross-Functional Teams


Worlds collide in this detailed discussion between product management, UX, and Engineering heads at Schibsted Media, showing us how their teams coordinate and prioritise development. Jaqueline Dozier (PM), Atelach Alemu Argaw (Dev), and Axel Haugan (UX) guide us through these familiar but troubled waters.

Scope Ideas into Manageable Pieces

We’ve seen products move from a story to a prototype to a minimum viable product, but what’s next? Jacqueline Dozier introduces iterations beyond the minimum viable product to minimum lovable product, and all the way up to minimum scalable product. As products grow larger with more work needed from product teams to scope and manage development, technical requirements increase. Which in turn requires more resources allocated to automation, platforms, and infrastructure. This means a careful eye on issues which Atelach highlights, such as:

  • Redundancy
  • Logging
  • Back ups
  • On call rotation
  • Documentation
  • Monitoring

Aggregate, Validate, and Create

Understanding users and synthesising user data into actionable insights will help movement from one product state to another. Combining qualitative user research with user behaviour data from your product can not only find user pain points, but explain how users experience and think about those problems. Axel identifies some useful methods for gathering qualitative data:

  • Surveys
  • Usability testing
  • A/B Testing
  • Field observation

Field observation is perhaps an under-utilised methodology, but particularly useful for some products. Seeing people user your app in context can provide far greater insight than contrived, simulated environments. So go on and get out there!

Great Products, Great Cross-Functional Teams

Even with knowledge of product development process, scaling and research, execution is always contingent upon team collaboration. Jacqueline ties it all together and underscores the importance fostering a culture of ownership, accountability, trust, and openness cultivates motivated teams.