Implementing Mailchimp’s New Measurement Playbook – Lessons Learned "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs June 06 2020 True Data, Framework, organisational alignment, Prioritised Members' Content, Mind the Product Mind the Product Ltd 2764 Product Management 11.056

Implementing Mailchimp’s New Measurement Playbook – Lessons Learned

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When Jake Walker joined Mailchimp as Director of Product Analytics in July 2019, he quickly set out to implement a user-friendly framework, measuring the overall product experience. In just six months, his framework was in place.

Here, he explains the steps he and his team took to implement this new initiative and what they’d do differently if they could do it all over again.

Overview

Mailchimp is an all-in-one marketing platform for small bu…

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