How To Make a Success of Going Agile "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs December 12 2020 True Agile, Agile Transformation, Prioritised Members' Content, Mind the Product Mind the Product Ltd 1911 Agile product management image shutterstock Product Management 7.644

How To Make a Success of Going Agile

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In June 2020 Mind the Product published a post from New Zealander Anthony Marter that really struck a chord with our community: based on a talk he’d given to Agile Auckland, his post argued that product management in an Agile practice is in dire need of a rethink. It’s been one of our most-read articles this year, and Anthony is still contacted on social media about it from time to time. These contacts always spark interesting conversations, he says, so we thought it was time to explore the topic further with him.

Anthony has worked on tech products for a long time. A lead organiser for ProductTank Auckland, he now works as a product leadership consultant, but his career spans 20 yea…

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