In Mind the Product’s state of product management survey last year we noticed a strong theme – umpteen respondents said that their biggest challenge was to get the business to see the value of product. With this in mind we’ve asked some product leaders about how they do this, the problems and sticking points they’ve faced, and any advice they might have for their peers.
What Does the Customer Want?
Why is it so important? After all, businesses have been successful through organising around functional structures – sales, marketing and so on – for a very long time. There’s one simple answer: if you’re going to be citizen or consumer centric then you should organise around the way your customer experiences you. Terry Cordeiro, head of product at financial services consultancy