We've all heard about the Jobs to Be Done framework – but do you know how to really make the most of it? We went straight to the source – Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen – to really get into the approach.
In this episode, we cover:
- How to get started with JTBD (Jobs to Be Done) – and what to do after you've conducted a bunch of interviews.
- Case studies, including SAAS, candy bars, and selling houses.
- When not to use the approach
- And the mistakes that most people make.
Featured Links: Follow Bob on LinkedIn | The Re-Wired Group | Jobs To Be Done website | Buy the'Never Split The Difference' book by Chris Voss and Tahl Raz | Buy the 'Job Moves'book by Ethan Bernstein, Michael B. Horn and Bob Moesta
