At this year’s MTP Engage conference in Hamburg I had the pleasure to introduce my personal product management idol Marty Cagan to our audience. He spoke about one of his favourite topics: empowered teams.
He started by asking the question why more companies don’t truly empower their teams – because everybody knows that empowered teams are more successful. The reason teams are not truly empowered, he explained, is always due to a lack of trust. Many companies still operate a top-down approach with product managers and their teams usually executing orders from the top.
You can’t hold the team accountable if YOU give them the roadmap. They’re only accountable if they’re also …
