In this deep dive, Matt LeMay, author of Agile for Everybody and Product Management in Practice, explains what data means to product management and how it should be used to ensure that we’re building products designed to achieve meaningful outcomes.

Introduction

Nearly every conversation I have with a product team looking to take a “data-driven” approach leads to this exact question:

When do we know that we’re making the right decision?

And for teams and individuals looking to launch products into the irreducible complexity of real-world markets, it isn’t too hard to understand why. Making the wrong decision can spell disaster for a product team. And in a …