Building Defensible Advantages – Gibson Biddle on The Product Experience "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs December 12 2020 True Product Development, Product Strategy, Mind the Product Mind the Product Ltd 502 Gibson Biddle on The Product Experience Product Management 2.008

Building Defensible Advantages – Gibson Biddle on The Product Experience


Gibson Biddle

Being on the inside of a company as it takes off is a special kind of experience – and being in a product leadership position while that’s going on gives a unique viewpoint. Gibson Biddle has been lucky enough to have gone on that ride at Netflix, and he’s generous in sharing the lessons he learned along the way. He joins us on the podcast to share some of his war stories and to guide us on creating a strategy for building a defensible advantage.

In this episode, sponsored by Amplitude, listen to learn about:

  • Making your product ‘defensible’
  • Good habits for decision making
  • Creating the future

Quote of the Episode

Inventing the future is hard, and it’s a combination of culture (how do you create a learning organisation?) and consumer science (how do you experiment in order to learn, and learn fast?), and then a strategy (having a plan). That can provide a fuzzy vision of the future, which by the way may not be right, but it stops it all being chaos.

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Our Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.