Hurry! Only a few Early Bird tickets remain, secure yours today!
Product is evolving.
Don't get left behind.
The conference formerly known as INDUSTRY is now live, with a new look and new city. Welcome to Mind the Product Chicago!
The future of product is being re-written now, and Mind the Product Chicago is where the product people, builders, and leaders who are defining it gather.
Expect the cutting-edge insights and meaningful conversations you’ve always valued, now delivered in a newer format designed for focused problem-solving and even greater takeaways. With a fresh new look and an exciting city to match, this is where product people come to stay ahead as our craft continues to evolve.
Join us for our high-impact, one-day conference in Chicago, plus an optional second day of deep-dive workshops covering topics like vibe coding, metrics for product people, product leadership, and more.
Registration is now open. Save your seat!
What to expect
An optional workshop day, followed by a full day of conference with real conversations and practical outcomes.
Mind the Product Chicago 2026 is designed to give you both the strategic perspective and hands-on tools you need to build what’s next.
BE EVOLVING
Product is constantly shifting - new skills, new priorities, new expectations. At Mind the Product Chicago, you’ll stay ahead of what’s next.
Start with a full day of hands-on workshops, then dive into a packed conference experience built to deliver practical perspectives and actionable insights, so you’re ready for whatever the future of product demands.
BE CONNECTED
With hundreds of product people and builders from all throughout the US and beyond, Mind the Product Chicago brings together the community of those reshaping modern products today. The real value? The connections you build.
Aside from the impactful keynote talks, Mind the Product Chicago unlocks curated networking experiences designed to help you meet other peers, mentors, and collaborators so you can build relationships that last.
BE INSPIRED
AI is rewriting the rules of our craft, making human insight and leadership more critical than ever. Secure the clarity you need to navigate this transition and define what’s next for your team and for what you’re building.
Mind the Product Chicago creates space for big thinking: thought-provoking conversations, interactive sessions, and forward-looking ideas that challenge assumptions and unlock new possibilities for modern product teams.
Inspiring keynotes & expert-led sessions
Inspiring keynotes & expert-led sessions
Hear from some of the most respected voices in product as they share lessons learned, bold ideas, and the strategies shaping the future of modern teams.
We’re excited to announce:
Kathy Pham
Vice President of AI at Workday
Martin Erikkson
Author of Decision Stack
April Dunford
Author of the best-selling books Obviously Awesome and Sales Pitch
Ticket options
CONFERENCE ONLY
Access to the main conference on October 7.
$825
Keynotes & Speaker Q&As
Breakfast, lunch & snacks
Exclusive swag
Afterparty access
Attend the conference ->
WORKSHOP BUNDLE
Includes access to a full-day workshop on October 6 + main conference on October 7. Available until sold out.
$1,825
Full-day workshop
Keynotes & Speaker Q&As
Breakfast, lunch & snacks
Exclusive swag
Afterparty access
Attend and upskill →
Group Discounts
Group Discounts
Bringing 10 or more team members? Enjoy 10% off each ticket and a free Workshop Bundle ticket. Just email us your confirmation number.
Buying 6 or more of the same ticket type? You'll automatically receive 10% off at checkout - no code needed.
For mixed ticket types, email us at hello@mindtheproduct.com for assistance.
A truly global community
Mind the Product Chicago brings together a close-knit product community — leaders, builders, and innovators from across industries and stages shaping what’s next.
From structured networking sessions to informal conversations between talks, you’ll have countless opportunities to:
- Exchange ideas with peers facing similar challenges
- Meet future collaborators and mentors
- Expand your perspective beyond your organization
Built for practical impact
Mind the Product Chicago isn’t about chasing trends. It’s about building capability.
Every session, workshop, and conversation is designed to help you:
- Strengthen your judgement as a product leader
- Cut through AI noise with confidence
- Sharpen your strategy
- Raise the standard of how your team builds
You’ll leave Chicago with more than inspiration - you’ll leave with conviction, clarity, and a stronger foundation for what’s next.
FAQs
Get involved

Get involved
Become a sponsor
Become a sponsor
Want to elevate your brand, meet key decision-makers, and align your company with the world’s leading product community? Email sponsor@mindtheproduct.com to explore sponsorship opportunities.
Submit a talk
Submit a talk
Have a story to share? The call for speakers for Mind the Product Chicago 2026 is now open — submit your talk and share your insights with the global product community.