As a rule of thumb, anything you find useful or interesting as a product manager will be useful to other product managers too. once you have an idea, decide how you want to present it. There are a few different options to consider:
When it comes to blog posts, some contributors find it helps to write about work they’re currently doing (or have recently done), or a topic they’re enthusiastic about. You can always throw some ideas around in our public Slack community – people will be happy to let you know what topics are of interest.
For some quick inspiration, here are some of our suggestions:
- Been through a major redesign? Share the lessons you learned (honest and humble wins here)
- Figured out a nice time saver doing A/B testing? Get in touch!
- Done comprehensive research on the best user feedback tools? We all want to read that!
At Mind the Product, we define product management as the intersection between Business, Tech and Design (IxD/UX). This means our topic spectrum is pretty broad. It’s important to note that we don’t specialise in any one of these areas, instead, we seek content that intersects with at least two of these areas. As a result, our articles fall into two broad types:
These articles have a temporal relevance to something happening in the industry. For example, a formal critique of a well-known product’s redesign, or an opinion piece on the current state of product management.
Opinion pieces can be easy to write if you have the appropriate style. The key is to acknowledge where you’re being subjective and to avoid framing this subjective commentary as ‘the way it is’, but rather ‘how I see it’.
To get a feel for this style, take a look at these examples:
Well-researched, informative and relatively timeless, these articles are usually an investigation into the roles and responsibilities of a product manager. They share lessons learned and experiences straight from the real world. They can also be instructive pieces on the instruments of product management.
Pieces might cover topics such as effective roadmapping, analytics and measurement practices, optimal team structures etc. You don’t need to be an expert, or to write about the advanced aspects of these topics, as it’s equally valuable to share real-world experiences and lessons learned from applying the basics. Some examples include:
Tell us how you got your job
As product people, we know that the career paths we all take can be very different. As a result, we’d like to learn how you landed your role and to share it with the rest of the community – there’s lots we can learn from each others’ experiences.
To do this, we’re launching a new, online Mind the Product series – ‘How I got my Job in Product’.
The articles in this series will be published regularly on www.mindtheproduct.com and will feature people like you. Anyone can apply to tell their story and we’ll make it super easy for you – all you need to do is complete a quick survey.
Take the Survey
At Mind the Product we love to learn about how different product people and teams work – at the end of the day, we’re all trying to hone our craft and so sharing our learning experiences is key.
As a result, we publish your case studies, highlighting the approach, challenges, and results of your efforts. It’s a way to share your ideas with others and to showcase the work you’ve done.
Our case studies follow a particular structure which we hope will make it easier for you to draft them.
Submitting a case study for publication on Mind the Product is easy. Access our simple brief (outlining the structure and word count guidelines) here and send your drafts to firstname.lastname@example.org including Case Study Submission in the subject line.