As a rule of thumb, anything that you find useful or interesting as a product manager, other product managers will also find useful. It’s also easiest and most effective to write about work you’re currently doing, or have recently done, or a topic which you’re enthusiastic about (either in general, or as a result of a recent deep-dive). You can always ask in our public Slack community if a certain topic is of interest to others. If you’d like some quick inspiration examples:
- Just been through a major redesign? Share some of the lessons you learned (honest and humble wins here).
- Figured out a nice time saver doing A/B testing? Jot down some notes and get in touch!
- Done some comprehensive research on the best user feedback tools? We all want to read that!
We define product management as the intersection between Business, Tech and Design (IxD/UX). That means our topic spectrum is pretty broad. It’s important to note that Mind the Product doesn’t specialise in anyone of these areas, and we tend to seek content that intersects with at least two of these areas. Our articles tend to fall into two broad types:
1. Topical / News / Op-Ed
These articles usually have a temporal relevance to something happening in the product industry. This might be a formal critique of well-known product’s redesign, or it could be an opinion piece on the current state of product management.
Op-eds can be easy to write if you have the appropriate style, but quite hard to write if you don’t. The best approach here is to review some of the content on Mind the Product and get a feel for how subjective pieces can be written in an informative way. Acknowledge where you are being subjective and avoid framing this subjective commentary as ‘the way it is’, but rather ‘how I see it’. Some examples:
2. Informative / Educational
These articles are usually well-researched, informative and relatively timeless. They are usually an investigation into the roles and responsibilities of a product manager, sharing lessons learned and experiences straight from the real world, or instructive pieces on the instruments of product management.
These articles might cover topics such as (for example) effective roadmapping, analytics and measurement practices, optimal team structures etc. You don’t need to be an expert and write about the very advanced aspects of these topics, as it is equally valuable to share real-world experiences and lessons learned from applying the basics. Some examples: