LATEST POSTS

Lo-fi usability testing - Part 2: Preparation

BY Jock Busuttil on April 13, 2011

We’ve already covered in a previous article what usability is and why you need to test it. In this second instalment, I’ll be showing you what you need to do to prepare for your usability tests. Continue reading this article on I Manage Products… […] Read more »

Lo-fi usability testing - Part 1: Background

BY Jock Busuttil on April 6, 2011

Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive.  What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has.  And the only specialist equipment you’ll need is […] Read more »

Data driven decision making

BY Martin Eriksson on March 10, 2011

At ProductCamp London in February, Lucy Spence ran a great session on data driven decision making. She shared many of the lessons learned as a UX manager and now Head of Product at LOVEFiLM, all in her inimitable sketchnote style. She covers the gamut from simple A/B testing through Multivariate (MVT) testing and radical A/B […] Read more »