LATEST POSTS

Level Up Your Product Game Using Empathy

BY Chris Massey on November 15, 2016

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […] Read more »

Transitioning from Market Stall to App Store

BY Jade Pearn on October 20, 2016

In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a […] Read more »

Product launch: a gated approach to customer testing

BY Taza MohammedBhai on October 4, 2016

When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the development of new products). This “gated” approach allows you to balance the risks of widening your audience against […] Read more »

User personas: don't let them die...

BY Anna Miedzianowska on July 15, 2016

Could you deliver great software without user personas? Possibly. Especially if you are the user of your own system. Having easy access to users or customers is not the luxury of many of us however. In most cases, these people are remote and distributed across large areas or even time zones. Not knowing who the […] Read more »

Insights from Building Cross-Functional Teams

BY Lorian Leong on July 14, 2016

Worlds collide in this detailed discussion between product management, UX, and Engineering heads at Schibsted Media, showing us how their teams coordinate and prioritise development. Jaqueline Dozier (PM), Atelach Alemu Argaw (Dev), and Axel Haugan (UX) guide us through these familiar but troubled waters. Scope Ideas into Manageable Pieces We’ve seen products move from a […] Read more »

Lean UX and Product Design

BY Chris Massey on April 27, 2016

Michele Ide-Smith is a UX designer with over 17 years’ experience designing digital products and services. She loves solving complex problems: from re-designing government and educational services, to creating productivity tools for software teams, and she is currently a UX designer and researcher at The European Bioinformatics Institute. In this in-depth case study, Michele will share […] Read more »

Data-Driven Product Design at the BBC

BY Chris Massey on April 25, 2016

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them […] Read more »

Finding Product Opportunities with User Research

BY Martin Eriksson on January 15, 2016

In this ProductTank talk, Andrew Harder talked about common problems that product teams face in finding and choosing opportunities to pursue. He illustrated ways that user research can provide a deep understanding of user needs and help keep product discovery on track by knowing what questions you can and can’t ask of users, as well […] Read more »

Video: Getting the Most from Your User Research

BY Danielle Colyer on June 17, 2015

User Research Throughout the Product Lifecycle was the theme of January’s ProductTank. This video shares Rosemary King’s talk on getting the most out of your user research and interviews, and how to overcome common mistakes. A Product Manager at Pivotal Labs, Rosemary highlights a number of what she calls “user research anti patterns” to highlight […] Read more »

How user research can help prioritise product requirements

BY Damian Rees on August 16, 2012

Many people think of user research as either something you do towards the end of the project as a check and balance before going live, or once the project has already gone live to make sure it’s working as it should. However, research doesn’t always have to focus on what you have created. It can […] Read more »