LATEST POSTS

User Research for Product Managers by Yue Wu

BY Andres Phillips on July 2, 2020

The product manager is the voice of the user. In this ProductTank San Francisco talk, Yue Wu – Head of Product for Home & Local Services at Yelp – gives some stories and tips for understanding users and how to be more convincing as a product manager. This talk also includes a Q&A session at […] Read more »

Remote Discovery - Teresa Torres on The Product Experience

BY The Product Experience on April 22, 2020

We’ve heard it again and again – these are odd times; we’re not working remotely, we’re working during a crisis; this is not the new normal. You’re not working the same way, and your customers have different needs than they did a month ago. We turned to Teresa Torres – our first repeat guest! – […] Read more »

How to Ace a Strategic Research Project as a Team of One by Jillian Wells

BY Andres Phillips on February 15, 2020

Making innovative products starts with better understanding the problem you’re trying to solve before you actually solve it. How can you better understand the problem you’re trying to solve? Through research. In this ProductTank San Francisco talk, Jillian Wells, then a Senior User Researcher at Intercom, provides some tips for acing strategic research. Her key points include: […] Read more »

Keeping Track Of Your HEART - Tomer Sharon on The Product Experience

BY The Product Experience on January 15, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Formerly of Google and WeWork, Tomer talks about […] Read more »

Product Research Rules by C Todd Lombardo

BY James Gadsby Peet on November 15, 2019 for Prioritised Members

In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions To minimise the number we need to spend time doing effective product research – a combination of […] Read more »

Using Research in Material Design by Elizabeth Churchill

BY Emily Tate on September 27, 2019 for Prioritised Members

At #mtpcon San Francisco, Elizabeth Churchill, Director of UX at Google tells us how research can work in product development to help us make useful and usable interactive experiences. Using a case study from Google Material Design, she shares how research was initially used in development, where the research practice is today, and where it’s […] Read more »

Great User Research (for Non-Researchers) by Steve Portigal

BY Emily Tate on September 13, 2019 for Prioritised Members

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. At #mtpcon San Francisco, Steve Portigal, Principal at Portigal Consulting, tells us how to […] Read more »

The Power of Thoughtful Research by Prakriti Parijat

BY Emily Tate on May 3, 2019 for Prioritised Members

“Do you like the conference so far?” begins Prakriti Parijat of DBS Bank. After cheers from the #mtpcon Singapore crowd, she turns the response around: “What is wrong with that question?” Everyone immediately recognizes that it was a leading question. It is tempting to ask customers what they want, but you won’t get a good […] Read more »

Finding A New Tool to Develop A New Product

BY Ben Hillson on May 2, 2019

When you design a new product, you might need to understand a space that you’ve never explored before. You might have to ask questions you’ve never asked, and talk to people you have never talked to about things they have never seen or heard of. At digital product agency Moonshot, we frequently find ourselves in […] Read more »

How to Write Effective User Personas for a Diverse Audience

BY Stephanie Musat on April 29, 2019

A persona starts off with a classic formula – name, age, demographic, location –  and that formula can work when you have a focused audience with specific needs. But what happens when your product is direct to consumers, and there are an awful lot of them? My career has been focused in media: I’ve worked […] Read more »