LATEST POSTS

Product Research Rules by C Todd Lombardo

BY James Gadsby Peet on November 15, 2019 for Prioritised Members

In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions To minimise the number we need to spend time doing effective product research – a combination of […] Read more »

Using Research in Material Design by Elizabeth Churchill

BY Emily Tate on September 27, 2019 for Prioritised Members

At #mtpcon San Francisco, Elizabeth Churchill, Director of UX at Google tells us how research can work in product development to help us make useful and usable interactive experiences. Using a case study from Google Material Design, she shares how research was initially used in development, where the research practice is today, and where it’s […] Read more »

Great User Research (for Non-Researchers) by Steve Portigal

BY Emily Tate on September 13, 2019 for Prioritised Members

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. At #mtpcon San Francisco, Steve Portigal, Principal at Portigal Consulting, tells us how to […] Read more »

The Power of Thoughtful Research by Prakriti Parijat

BY Emily Tate on May 3, 2019 for Prioritised Members

“Do you like the conference so far?” begins Prakriti Parijat of DBS Bank. After cheers from the #mtpcon Singapore crowd, she turns the response around: “What is wrong with that question?” Everyone immediately recognizes that it was a leading question. It is tempting to ask customers what they want, but you won’t get a good […] Read more »

Finding A New Tool to Develop A New Product

BY Ben Hillson on May 2, 2019

When you design a new product, you might need to understand a space that you’ve never explored before. You might have to ask questions you’ve never asked, and talk to people you have never talked to about things they have never seen or heard of. At digital product agency Moonshot, we frequently find ourselves in […] Read more »

How to Write Effective User Personas for a Diverse Audience

BY Stephanie Musat on April 29, 2019

A persona starts off with a classic formula – name, age, demographic, location –  and that formula can work when you have a focused audience with specific needs. But what happens when your product is direct to consumers, and there are an awful lot of them? My career has been focused in media: I’ve worked […] Read more »

Why Moderated User Research is Worth the Cost

BY Ryan Spanswick on March 28, 2019

This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the […] Read more »

User Research and Psychology by Mona Patel

BY Annie Witcombe on March 4, 2019

Mona Patel is the customer experience expert behind the UX-led innovation and design company Motivate Design. She uses her knowledge of design research and ergonomics to deliver “mind-spinning” solutions to companies with customer-related research problems. But how does she spin their minds? How does she find the insights inside their data? She naturalises the research contexts. […] Read more »

Practical Tips for Working in Distributed Product Teams

BY Tim Herbig on December 3, 2018

Ever since the shift towards agile practices, product teams have hung on to a set of core attributes, ranging from cross-functional, to customer-centric all the way up to iterative. But there’s one aspect which will soonish vanish from this list of must-haves: co-located. The notion that successful product teams strictly need to operate from within […] Read more »

How Speed to Market Starts With a Strong Foundation

BY Bridget McMullan on November 28, 2018

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. That’s never happened to you, right? Well, according to the Center for New Product Development, “the average new product development project exceeds its schedule by 120%.” So why does this happen, even to the best of […] Read more »