LATEST POSTS

Performing Effective User Research: Advice From C Todd Lombardo

BY Louron Pratt on March 10, 2021 for Prioritised Members

In this interactive AMA session for Prioritised members, C Todd Lombardo, author and VP of Product at Machine Metrics, discusses how performing effective user research can minimise the impact of bad product decisions. Watch the recording in its entirety or read on for the highlights, including: Why we make bad product decisions Doing the right product […] Read more »

Conducting User Interviews: A Practical Guide

BY Eira Hayward on March 5, 2021 for Prioritised Members

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a […] Read more »

Communicating Research with Pace Layer Mapping by Adrian Howard

BY Helene Sanchez on February 26, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital session, Product Coach Adrian Howard introduces Pace Layer Mapping, a practice to help product teams communicate and align around user research, sharing the messy story of how the practice evolved. Watch the 20-minute session in full, or read on for the overview. A Messy Journey Begins Adrian Howard’s vocation […] Read more »

How to be Bad at Product Development - Josh Mahoney

BY Chris Massey on January 21, 2021

Josh Mahoney draws on his experiences of being inspired to solve real problems for real people and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles. Surely the way to create great products that solve real problems is very straightforward: Create a better […] Read more »

5 Product Positioning Mistakes to Absolutely Avoid

BY Poornima Mohandas on December 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […] Read more »

User Research Interviews - Robert Chokr on The Product Experience

BY The Product Experience on October 14, 2020

Talking to users is easy. Talking to them in a way that gets you useful information is hard. Using that information in a way that helps align stakeholders and teams on the path to building great products? That’s the hardest of all. Lucky for us, our guest on the podcast this week is Robert Chokr, […] Read more »

Unpacking Fintech Product Management - User Mindsets and Regulatory Requirements

BY Ram Alagianambi on August 14, 2020

Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?” If the answer to any of the above questions is “yes,” this article will […] Read more »

4 ways to level-up your product strategy

BY Sophie Harpur on July 30, 2020

Sophie Harpur shares 4 lessons she’s learned about keeping your product strategy up-to-date, & effectively communicated to your stakeholders and customers. […] Read more »

Understanding Users: Learnings from the #mtpcon Session Speakers

BY Imogen Schels on July 29, 2020 for Prioritised Members

At #mtpcon Digital 2020, we were able to enjoy 18 Breakout Session talks, across three days, from some of the best product people around. We’ll be releasing them all (weekly, in groups) and in this selection, you’ll get a better understanding of your users. Check out the videos to gain insights from Joe Leech, Kristen Berman, […] Read more »

Iterating Your Voice Product, by Lisa Vigar

BY Sarah Oliver on July 17, 2020

In this MTP Engage Manchester talk, Lisa Vigar takes us through the journey – from launch proposition in September 2018, to winning a prestigious Webby award – of the BBC Voice for Kids Alexa app. She outlines some of the lessons learned around the challenges of developing voice products and working with children, and highlights the […] Read more »