LATEST POSTS

5 Product Positioning Mistakes to Absolutely Avoid

BY Poornima Mohandas on December 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […] Read more »

User Research Interviews - Robert Chokr on The Product Experience

BY The Product Experience on October 14, 2020

Talking to users is easy. Talking to them in a way that gets you useful information is hard. Using that information in a way that helps align stakeholders and teams on the path to building great products? That’s the hardest of all. Lucky for us, our guest on the podcast this week is Robert Chokr, […] Read more »

Unpacking Fintech Product Management - User Mindsets and Regulatory Requirements

BY Ram Alagianambi on August 14, 2020

Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?” If the answer to any of the above questions is “yes,” this article will […] Read more »

4 Ways to Level-up your Product Strategy

BY Sophie Harpur on July 30, 2020

Developing your product strategy and communicating your product roadmap is a continual improvement process. Over my time as a product manager I have learned from some incredible product teammates on how to level up your product strategy to ensure it is as informed as possible, and communicated to your organisation’s stakeholders and customers in the […] Read more »

Understanding Users: Learnings from the #mtpcon Session Speakers

BY Imogen Schels on July 29, 2020 for Prioritised Members

At #mtpcon Digital 2020, we were able to enjoy 18 Breakout Session talks, across three days, from some of the best product people around. We’ll be releasing them all (weekly, in groups) and in this selection, you’ll get a better understanding of your users. Check out the videos to gain insights from Joe Leech, Kristen Berman, […] Read more »

Iterating Your Voice Product, by Lisa Vigar

BY Sarah Oliver on July 17, 2020

In this MTP Engage Manchester talk, Lisa Vigar takes us through the journey – from launch proposition in September 2018, to winning a prestigious Webby award – of the BBC Voice for Kids Alexa app. She outlines some of the lessons learned around the challenges of developing voice products and working with children, and highlights the […] Read more »

User Research for Product Managers by Yue Wu

BY Andres Phillips on July 2, 2020

The product manager is the voice of the user. In this ProductTank San Francisco talk, Yue Wu – Head of Product for Home & Local Services at Yelp – gives some stories and tips for understanding users and how to be more convincing as a product manager. This talk also includes a Q&A session at […] Read more »

Remote Discovery - Teresa Torres on The Product Experience

BY The Product Experience on April 22, 2020

We’ve heard it again and again – these are odd times; we’re not working remotely, we’re working during a crisis; this is not the new normal. You’re not working the same way, and your customers have different needs than they did a month ago. We turned to Teresa Torres – our first repeat guest! – […] Read more »

How to Ace a Strategic Research Project as a Team of One by Jillian Wells

BY Andres Phillips on February 15, 2020

Making innovative products starts with better understanding the problem you’re trying to solve before you actually solve it. How can you better understand the problem you’re trying to solve? Through research. In this ProductTank San Francisco talk, Jillian Wells, then a Senior User Researcher at Intercom, provides some tips for acing strategic research. Her key points include: […] Read more »

Keeping Track Of Your HEART - Tomer Sharon on The Product Experience

BY The Product Experience on January 15, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Formerly of Google and WeWork, Tomer talks about […] Read more »