Strategy

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. How do you manage return policies within a delivery supply chain that stretches across several countries? To what extent is your business model governed by local regulations? Read more »

Nathan Snyder is co-founder at Nature of Work, a New York based Work Design Studio using organisational development tools blended with cognitive science to help make work more satisfying and fulfilling for all employees. In this talk for Product Leaders, Nathan tells how even large and complex legacy companies can make strategy personal to all Read more »

What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high. Emma, who otherwise enjoys kayaking and reading sci-fi, manages the one-person finance office. She oversees Read more »

When should a start-up hire its first product manager? What responsibilities should this role include? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. But it’s likely there will always be a fair bit of product management work Read more »

Tony Ulwick is a pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. In this talk at ProductTank San Francisco, he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be Read more »

We’ve all been there: two months into a two-week project and the end still isn’t anywhere in sight. Sometimes a good project goes bad, you learn your lesson, and move on. But sometimes the issue is deeper than that, and it’s not a one-off fluke, but an institutional issue that keeps repeating itself. It’s so Read more »

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. While there are a large number of tools which claim to help you to create value, for me, quite frankly, it boils down to only a few secret weapons Read more »

It starts with “Can you just …?” “What about …” or “Don’t kill me but …?” What comes next is a new idea, feature, or request that hasn’t come up before. This conversation happens all the time and it causes a lot of grumbling about “scope creep”. But if you consider learning and discovery to Read more »

Creating innovative products in complex industries such as healthcare presents unique challenges. For instance the definition of a minimum viable product in such a context is different: you cannot provide a healthcare coverage that works only sometimes, you need to partner with existing players and work with their legacy systems, you need to deeply understand Read more »

This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio. More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products Read more »