LATEST POSTS

How can Product Companies Align With Channel Partners?

BY Santanu (Shaan) Bagchi on November 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the Read more »

Product Development When you Don't Have the Right Technology Expertise

BY Lev Barbalat on November 8, 2017

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. My first thought was that it was highly risky and that there was little chance of success. But my second thought was: “OK, if I don’t Read more »

Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it Read more »

Evaluating Product Teams: Mind What You Measure

BY Satheesh Nanniyur on September 29, 2017

It is well accepted that outcomes  – such as product adoption, customer satisfaction, user experience, and product performance  – rather than outputs and tactical tasks should be used in evaluating product managers. However, in practice, these outcomes are at least influenced by – and often determined by – external factors. What are these external factors Read more »

The Parable of Frank de Boer - Evolution, not Revolution in Building Product Teams

BY Sidharth Sreekumar on September 21, 2017

The Parable On June 26, 2017, English football team Crystal Palace enthusiastically announced the appointment of the great Dutch defender Frank de Boer as its new manager. Admittedly he was joining after a disappointing spell in Italy,  but his success with the Dutch champions, Ajax, with whom he won the Champions League four consecutive times, Read more »

Scaling Your Platform and Managing its Evolution

BY Rhishi Pethe on September 4, 2017

Examples of platforms are all around us. Businesses that have been successful at building platforms have disrupted traditional companies and scaled quickly. AirBNB, Amazon, Salesforce, and Uber are just some examples of platforms that have become massively successful in recent years. You’ll find platforms across many industries, from transportation to book publishing. For a product Read more »

Gibson Biddle - Wicked Hard Decisions at Netflix

BY Tremis Skeete on August 22, 2017

Gibson Biddle has worked in product at several entertainment companies, such as Netflix, Mattel, and EA, as well as educational companies such as Chegg and The Learning Company. In his presentation, he discusses “wicked hard” decision-making and how it is a practiced art, and can be very easy with practice. He discusses all of these Read more »

Getting Design Agencies and Engineering Teams to Work Together

BY Jessica Hall on August 2, 2017

Someone I know is about to kick off a big project with separate companies managing the design and development. I’m sorry to say I’ve seen this arrangement fail far more than I’ve seen it succeed because I’ve been the one called in to fix it. Design agencies and engineering teams are filled with talented and Read more »

Escaping the Build Trap by Melissa Perri

BY Martin Eriksson on July 28, 2017

Like most of us, when Melissa Perri started as a product manager she started with giant requirements documents, dutifully recording every little detail from stakeholders and turning them into shiny docs for the developers. Then she discovered Agile and churned out features even faster. But eventually she realised that she had been building features for Read more »

Using Outsourcing to Launch and Scale Your Product Faster

BY Victor Purolnik on July 10, 2017

Let’s establish this right upfront: nothing beats a well-managed full-time in-house team of local developers. So why would you want to outsource anything? Doesn’t outsourcing come with a lot of headaches just for a bit of saving? As with anything complex, it depends. Outsourcing: Why and When? Are there enough skilled developers at your location? Read more »