LATEST POSTS

Crafting Products That Engage by Donna Lichaw

BY Martin Eriksson on December 9, 2016

Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an […] Read more »

Metaphor and Stories in Product Management by Elizabeth Churchill

BY Martin Eriksson on October 21, 2016

Product managers are the vision setters and story tellers of a business, according to Elizabeth Churchill, a Director of User Experience at Google – it’s their job to tell compelling stories and engage users. At this year’s London #mtpcon, Churchill, who is a psychologist by training, gave a presentation full of insight and practical takeaways, […] Read more »

Managing Internal Communication for Big Projects

BY Chris Massey on June 17, 2016

Alex Watson (at the time of recording, Head of Product at The Telegraph) takes us behind the scenes of a complex, rapid and responsive re-platforming of one of the UK’s largest news websites (up to 1 million unique users per month!)  What he reveals is that good story-telling is critical, as internal communication is essential when you’re […] Read more »