Storytelling

In this interactive AMA session for MTP Leader members, Donna Lichaw, executive coach and author of the User’s Journey: Storymapping Products that People Love, discusses how to find your story by using a mix of psychology, design thinking, and experimentation skills that you already have—or can easily learn. Watch the recording in its entirety or read Read more »

Storytelling is a powerful communication device. It goes back millennia to our hunter-gatherer days when we used to share over a campfire and entertain each other. How can we draw on these insights and use them in product demos? To answer this question, we have to remember that products are not just bundles of features. Read more »

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not Read more »

Sailesh Panchal, CTO at digital payments firm Orwell Group, is an unusual soul. He’s earned the gravitas he emanates from decades in software architecture and technology leadership.  However, what makes him stand out is a background in dance and acting, an Equity Card [the hard-won actor’s union card], and appearances in film and TV. This Read more »

Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an Read more »

Product managers are the vision setters and story tellers of a business, according to Elizabeth Churchill, a Director of User Experience at Google – it’s their job to tell compelling stories and engage users. At this year’s London #mtpcon, Churchill, who is a psychologist by training, gave a presentation full of insight and practical takeaways, Read more »

Alex Watson (at the time of recording, Head of Product at The Telegraph) takes us behind the scenes of a complex, rapid and responsive re-platforming of one of the UK’s largest news websites (up to 1 million unique users per month!)  What he reveals is that good story-telling is critical, as internal communication is essential when you’re Read more »