stakeholders

Eric Menzie, CRM Head of Product at Wells Fargo Securities, talks to ProductTank New York about How to Win Enterprise User Buy-In. Eric shares six important User Buy-In lessons that are applicable to both enterprise and consumer product management. #1 Find out What Really Matters “If I had asked people what they wanted, they would Read more »

Josh McWilliam is a co-founder and Vice President of Product at College Factual. Their mission is to help every student realize their full potential through the best fit education their money can buy. While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for Read more »

In this talk from Product Tank London, I make a case for the crucial role of alignment in product management. In particular, I present the new framework – ‘Auftragsklärung’ – which includes a nicely designed canvas as a tool to structure and guide this intangible process. ‘Autonomy through alignment’ is one of the catchy phases I used to describe that Read more »

In an inspiring ProductTank talk, Andreas Thorsheim, Founder and CEO at Otovo talks about information gathering and synthesis in relation to the product manager role, middle management, and stakeholder communication management. Read more »

The process of bringing ideas to life in a product is messy and difficult. As product managers we are constantly balancing time and money constraints, strong and often differing opinions, and unpredictable customers. So how do you move an idea forward amidst all this chaos? Megan Folsom presents us with a unique approach, her own Read more »