LATEST POSTS

7 Ways Cohort Analysis can Optimize Company Performance and Results

BY Dan Schoenbaum and Evan Kaeding on November 10, 2017

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. […] Read more »

Product Development When you Don't Have the Right Technology Expertise

BY Lev Barbalat on November 8, 2017

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. My first thought was that it was highly risky and that there was little chance of success. But my second thought was: “OK, if I don’t […] Read more »

Achieve Absolute Transparency With Portfolio Kanban

BY Alexander Novkov on November 6, 2017

Having process transparency is a key element for the successful execution of any plan that involves people working together. Although product management is no exception, some leaders fail to recognize that. One of the most common mistakes for product managers to make concerning transparency is that they fail to connect the dots between the product roadmap […] Read more »

Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it […] Read more »

Lessons from 500 Startups on Building a Product Business

BY Aleksandra Smelianska on October 26, 2017

ProductTank Lviv was the first ProductTank community in Ukraine. When we had our first meetup around a year ago, there were only 10 of us but we’re now 150 strong. So while the product community in Lviv is still small, we’re hungry for knowledge. Recently we had the opportunity to invite Marvin Liao, a partner at […] Read more »

How to Gain Agency - or Outrun a Bear

BY Rik Higham on October 2, 2017

When I lived in British Columbia, Canada, I used to go running in the forests behind our house. My housemate (appalled at the idea) insisted that I run with his dog to keep the grizzly bears away. At the end of one run I was chatting with a neighbour, a retired Canadian mountain guide with […] Read more »

Evaluating Product Teams: Mind What You Measure

BY Satheesh Nanniyur on September 29, 2017

It is well accepted that outcomes  – such as product adoption, customer satisfaction, user experience, and product performance  – rather than outputs and tactical tasks should be used in evaluating product managers. However, in practice, these outcomes are at least influenced by – and often determined by – external factors. What are these external factors […] Read more »

How we Saved our Funnel Drop-offs After They Happened

BY Eran Kaspin on September 18, 2017

One of the biggest problems for e-commerce, demonstrated by about 74% of users worldwide, is cart abandonment. It means three out of every four shoppers in your online store walk away AFTER they’ve put their items in the cart. If you’ve ever tried to deal with cart abandonment, you might find our story interesting — we brought back 11% of […] Read more »

Turn Your Release Notes Into a Content Marketing Machine

BY Sami Linnanvuo on September 14, 2017

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. This could be in the form of a blog post or as a notification within the UI. But it doesn’t have to stop there. Spending a bit more effort on the process can help […] Read more »

Negotiation in Product Management: the Pursuit of Compromise

BY Chris Bell on September 11, 2017

When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea. The whole exercise quickly descended down into what the lecturer politely described as a study in realpolitik. To try and help us curb any dictatorial inclinations we were given […] Read more »