Skills

It starts local. A friend asks you to come to a meet-up, or to have a beer with a few friends from Silicon…(Valley, Alley, Roundabout, Beach, insert your fave here). Or you set up a coffee with a cool product manager or designer you know. They tell you about some books to read. Then you head Read more »

An ineffective product manager can leave a pile of waste behind – a waste of time, money, hope and enthusiasm by the time the product gets launched, if it ever gets launched. The only constructive byproduct is a learning experience worth communicating to save other products from succumbing to the same mistakes. From my experience Read more »

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. Read more »

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. My first thought was that it was highly risky and that there was little chance of success. But my second thought was: “OK, if I don’t Read more »

Having process transparency is a key element for the successful execution of any plan that involves people working together. Although product management is no exception, some leaders fail to recognize that. One of the most common mistakes for product managers to make concerning transparency is that they fail to connect the dots between the product roadmap Read more »

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it Read more »

ProductTank Lviv was the first ProductTank community in Ukraine. When we had our first meetup around a year ago, there were only 10 of us but we’re now 150 strong. So while the product community in Lviv is still small, we’re hungry for knowledge. Recently we had the opportunity to invite Marvin Liao, a partner at Read more »

When I lived in British Columbia, Canada, I used to go running in the forests behind our house. My housemate (appalled at the idea) insisted that I run with his dog to keep the grizzly bears away. At the end of one run I was chatting with a neighbour, a retired Canadian mountain guide with Read more »

It is well accepted that outcomes  – such as product adoption, customer satisfaction, user experience, and product performance  – rather than outputs and tactical tasks should be used in evaluating product managers. However, in practice, these outcomes are at least influenced by – and often determined by – external factors. What are these external factors Read more »

One of the biggest problems for e-commerce, demonstrated by about 74% of users worldwide, is cart abandonment. It means three out of every four shoppers in your online store walk away AFTER they’ve put their items in the cart. If you’ve ever tried to deal with cart abandonment, you might find our story interesting — we brought back 11% of Read more »