LATEST POSTS

How to get the most value out of your product roadmap

BY Paul van den Broek on February 8, 2022

In this blog post, Paul van den Broek, Product Manager at Coosto, explains why product roadmaps are an essential tool for Product Managers and how you can get the most value out of it. Read more »

Lessons learned in building product roadmaps by Jen Taylor

BY Andres Phillips on February 7, 2022

Building product roadmaps to convey product direction is for teams as well as customers, but there are no universal rules on how to jump-start or get there. In this talk, Jen Taylor, shares battle stories and lessons learned from creating B2B products and platforms over the years. Read more »

SUNDAY REWIND: How bad ideas get on the product roadmap

BY Louron Pratt on January 30, 2022

How do we all get to that point where we have doubts against multiple items on the product roadmap, and what can we do to mitigate it? In this Sunday Rewind, we look back to insights by Christian Bonilla in his guest-authored post. Read more »

SUNDAY REWIND: Creating good roadmaps - 6 practical steps for product leaders

BY Louron Pratt on December 26, 2021

In this Sunday Rewind episode, we look back to when Product Leader, Matt Walton, shared 6 practical steps to creating good roadmaps. Read more »

How to lead your product - Part 2: Problems and roadmaps

BY Katie Cladis on November 2, 2021

The next part of our ‘How to to lead your product’ series. Kate Cladis discusses how to lead your product by keeping calm and using roadmaps. Read more »

Building a product roadmap to avoid potholes down the road

BY Paul Rehmet on October 12, 2021

Product roadmaps: love ’em or hate ’em, you probably spend a lot of time on them. Very often, that colorful set of bars on the timeline that we artfully sell to our leadership inadvertently leads to challenges down the road. Here are some roadmap tips to get your project off and running. Read more »

Roadmap creation tips for remote teams

BY Ashley Halsey on September 21, 2021

These days, remote working is becoming the new normal. There are so many benefits to it, but there are challenges too. As a team, you’ll be working on a project together but it’s harder to collaborate when you’re not in the same room. That’s where an effective roadmap comes in. Read more »

Crossing the chasm with the ‘target customer scenario’ canvas

BY Sebastian Straube on May 20, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as Read more »

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski

BY Andres Phillips on May 3, 2021

In this ProductTank Sofia talk, VP of E-Commerce at SumUp, Patryk Pawlikowski, explains how he and the team at SumUp adapted their product roadmap on the fly to cope with the disruption caused by the pandemic. The key points of his talk include: Unforeseen circumstances Re-thinking products to a new reality Adapting a product roadmap Read more »

Analytics are the key to optimizing the product roadmap

BY Jeremy Levy on April 29, 2021

You’ve built an early version of your product, and it works. You have early adopters that really like what you are doing. You have validated your idea and built a product that is valued. But now you’re getting several requests for new features—a fork-in-the-road moment for startup businesses. What do you prioritize first? Is adding Read more »