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LATEST POSTS

Three Ways of Generating Trust for Your Product

BY Jenny Wanger on August 25, 2016

Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial recommendations. Every time you ask your users for information, they’re going to ask why they should trust Read more »

Idea clustering: the wisdom of crowds, or reversion to mediocrity?

BY Simon Elliston Ball on August 15, 2016

When you’re looking for new ideas, look beyond yourself. Collaboration and teamwork is a great way to generate new ideas. A popular way to do this is to brainstorm ideas, then aggregate them. Write a thought, whatever comes into your head, put it on a Post-It note. Now, stop. Let’s put them all together on Read more »

Products can design themselves

BY Adam Cavallari on July 25, 2016

What prompts someone to shape an idea into a commercial reality?  As a designer, I’m by nature a positive person, and as an entrepreneur I am, of necessity, always positive. So when a friend suggested I think about a mobile device for pre-schoolers (the bPhone is a mobile phone for children aged three to seven), I Read more »

5 Essential Elements of Perfect Product Messaging

BY Elisabeth Cullivan Thomas on October 7, 2015

One of the first things that I think about when launching a new product or service is how do we get people to notice? How do we get people to come? Just because you offer something wonderful and that you are passionate about does not mean you will instantly attract customers. Building a marketing message Read more »

Stop Thinking About User Interface: A Product Approach for Designing Products of the Future

BY Juan José Ramírez on April 24, 2015

One month ago I subscribed to Digit, a service that promises a way to “save money without thinking about it”. The way it works is simple – you submit your mobile number, link your bank account and you’re pretty much set. There are no apps, no user interfaces or additional confirmations. The only thing Digit Read more »

When the Product Backlog Runs Out

BY Serge Doubinski on March 28, 2014

You’ve got sprint planning coming up and, looking at your backlog, you see that there is nothing ready for the team to work on. I have talked to quite a few product people about this and no matter how experienced they were, all of them told me that this is a situation they’ve encountered at Read more »

Why Your Roadmap Should Be Flexible

BY Janna Bastow on March 24, 2014

I talk to a shocking number of Product Managers on a regular basis who are exasperated at their company’s approach to roadmapping. Some companies refuse outright to have a roadmap, instead opting to put to paper only what they can commit to in the next few sprints – ie. a release plan or project plan. Read more »

Validate or Die: Using Validation to Build the Right Product

BY Kunal Punjabi on September 16, 2013

As product managers and entrepreneurs, we know the importance of validating an idea before committing to getting it built. However, validation is easier said than done. In fact, it’s possibly one of the hardest things you will ever do in your product life cycle, otherwise products and startups wouldn’t have the abysmal 90%+ failure rate Read more »

Moving From Product Management Into Product Strategy

BY Becky Yelland on May 15, 2013

I’ve worked as a product manager since 2005. My first role was part of the core product team at BSkyB in strategic product development.  We were product owners of the concept through to delivery to market of all the new set-top boxes and in-home consumer devices such as routers and wireless bridges, as well as Read more »

The Power Of The Perfect Slice

BY Alastair Lee on March 15, 2013

Agile methodologies extol the virtues of releasing early and using feedback to guide your product decisions. For new products, this philosophy works well and can avoid wasting effort building features that users don’t value. However, agile techniques often hit problems when used on established products due to stakeholder fears about brand and experience damage. The Read more »

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