Product/Market Fit
LATEST POSTS
Nailing Product/Market Fit by Alan Chiu
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. To help startups approach this Read more »
Mastering the Problem Space for Product/Market Fit by Dan Olsen
The term Product/Market Fit was coined by Marc Andreessen back in 2007 and it’s been a key goal for any new product or startup ever since. But like any buzzword, it is often oversimplified and misunderstood. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook, tackles the key components of product/market fit and how to achieve it. Read more »
Why you Should Create a Person, not Just a Persona
Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is Read more »
Building Product in a Post-GDPR World
Keep Calm and Manage Data Responsibly because, in this blog post, I’ll try to unpack what I consider to be the implications of GDPR on how we build products. Don’t panic – I’m not going to go into an exhaustive breakdown of exactly what GDPR is, there are plenty of perfectly good posts about that. Read more »
In Search of Product/Market fit: How Setapp Found its Customers
I joined Setapp as a product manager in January 2017, at the same time as the company was launching its main product. In this post, I’ll outline how we went in search of product/market fit by redefining our customer persona to better understand who we build products for. Setapp provides Mac users with a way Read more »
How to Avoid Being Blindsided by your Competition by Jeetu Patel
Jeetu Patel, chief product officer at Box, joined us at ProductTank San Francisco to share his top tips to help product leaders stay ahead of their competition. In today’s competitive product landscape, Jeetu recommends focusing on the right problem, the right people and the right users to make your product stand out. Below is a Read more »
More Than Great Products: A Journey to Product/Market Fit
Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Not quite. I this post I’ll explain how I learned the importance of being obsessed with the market – the problems people are facing and the people facing Read more »
The Testing Mindset - How to Find Product/Market fit
“There is a way to do it better. Find it!” Thomas Edison Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. Here at etventure we’ve tried various approaches to innovation Read more »
Inge Andre Sandvik - Adventures in Product and Entrepreneurship
#MusicMonday at ProductTank Oslo saw co-founder Inge André Sandvik take center stage to talk about one of his entrepreneurial adventures. Inge has had a long and varied professional background (including Telenor and Opera Software) before spearheading Soundrop as a CEO and co-founder. Inge relates how the idea behind Soundrop came to be, the early building blocks of success, and the Read more »
Naimish Gohil - Adapting Your Product for a Changing Market
Naimish Gohil, Founder of edtech software company Satchel, shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. The government have, for some Read more »