Product Management
LATEST POSTS
Why do we forget that product management is a tough career?
From the outside, product management can seem like an attractive, simple role. In reality, it’s so much more than deciding what to build. It’s so much broader than people expect. Read more »
Using Habit-Forming Technology for Good by Nir Eyal
Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design Read more »
Ditch the Solution-First Mindset and Start by Defining the Problem
Both in life and at work, we tend to come up with solutions before defining the problem they solve. From “I need to stop eating chocolate” to “let’s add Facebook Login to our online checkout”, we can’t help it. It’s natural – solutions and features are easy to imagine and talk about with other people. Read more »
Agile, Empathy, and 12 Steps... What we Learned at MTP Engage
MTP Engage returned to Hamburg last week as the largest gathering of product people in Germany for the second year in a row. Over 350 product people gathered to make new connections, share experiences, and learn from 20 amazing speakers. This is Your Tribe Martin Eriksson, Arne Kittler, and Petra Wille opened the day by welcoming Read more »
How Going Part-Time Made me a Better Product Manager
In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. Here’s how it made me a better product manager. Read more »
How Squarespace Addressed its Hidden Customer Segments
Matthew Zito is director of product management at DIY website builder Squarespace, a business whose mission is to make beautiful products to help people with creative ideas succeed. He graciously joined us at ProductTank NYC to talk about some interesting work his team had done to address the needs of a customer segment which they had Read more »
More Than Great Products: A Journey to Product/Market Fit
Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Not quite. I this post I’ll explain how I learned the importance of being obsessed with the market – the problems people are facing and the people facing Read more »
Mapping Experiences by Jim Kalbach
Jim Kalbach is a respected author, speaker, and instructor in information architecture and UX strategy and currently Head of Customer Success at online whiteboard business Mural. His latest book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation and in this talk from ProductTank New York he discusses the roles Read more »
Pizzas, Minivans, and the Innovation Core Team
We’ve all been aware of the benefits of organizing your team with a small, cross-functional core team structure since the early 1990s when Wheelwright and Clark published their seminal research in “Revolutionizing Product Development”. My colleagues and I used to joke that your entire core team should be able to fit inside a minivan. Today, Read more »
Four Questions That Will Lead to Better Prioritization
Making sure that you and your team are working on the most important thing at any point in time is part of the fun and headache of being a product manager or a product leader. Many times looking at the backlog list or strategic priorities will just cause your eyes to glaze over as you Read more »