LATEST POSTS

Why you Should Create a Person, not Just a Persona

BY Roisi Proven on July 30, 2018

Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is Read more »

How to tap Into the Collective Wisdom of a Team

BY Robert Chokr on July 25, 2018

I’ve always been keen on learning from other people. And one way of doing this is by interviewing professionals and experts and asking them about their experiences. This year, I travelled from Berlin to Silicon Valley and interviewed 15 product management experts from Google, LinkedIn, Salesforce, eBay, and other companies, to learn about how they Read more »

Managing Manufactured Products: Preparing to Launch

BY Dustin Levy on July 24, 2018

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. You can read his earlier posts here and here. During development you’ve been building prototypes and presenting them to key customers for feedback. Often, these prototypes will demonstrate selected features or subsystems of the Read more »

How to Help Others Without Losing Yourself by Roisi Proven

BY Roisi Proven on July 20, 2018

Roisi Proven, product leader for startups in the media industry, brings us a personal case study about her journey towards leading with empathy without harming her own wellbeing. Please note, this talk deals with issues such as death, mental illness, and descriptions of mental breakdowns. Empathy as a Superpower Empathy is a powerful tool to Read more »

5 Lessons in Designing Physical Products for Software Product Managers

BY Paul Shustak on July 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Our goal was to make what we called “sustainable hydration” the non-negotiable, socially Read more »

Measuring Customer Interactions to Unlock Product Discovery

BY Michael Morris on July 16, 2018

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different Read more »

Why Diversity in Product Matters by Ozlem Yuce

BY Roisi Proven on July 11, 2018

Consultant Özlem Yuce discusses the importance of team diversity when building products, and the impact of a non-diverse team on product development. Wet Suits and Shirley Cards Not so long ago the prevailing wisdom for developing products for women was to “pink it and shrink it”. Nowhere was this clearer than with wet suits. Designed to Read more »

From World Cup to World Series: Lessons in Creating Winning Cultures

BY Kate Leto on July 10, 2018

Do you remember the last time you made a mistake in a big meeting, or received “constructive” feedback in front of others? I bet it felt like all eyes were on you, and your secret wish was that the ground would open up just long enough for you to make a clean escape. Well, imagine Read more »

4 Product Management Hacks to get the Most out of Failure

BY Shabnum Gulati on July 6, 2018

Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a Read more »

Don't Join the Cult by Paul Adams

BY Arne Kittler on July 5, 2018

The final keynote of this year’s MTP Engage came from Paul Adams, VP of product at Intercom. In the preparations leading up to the conference, Paul had warned me that he would challenge some common beliefs in the audience. We were excited, because we wanted to end the conference by giving our audience something to Read more »