LATEST POSTS

How to Simplify Your Value Proposition: A Case Study

BY Molly Norris Walker on April 11, 2018

It pays to be ruthlessly simple about your value proposition. While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Acquire and convert more users by perfecting the most direct path to realizing that benefit. Here we look at a case Read more »

Mirroring Product: a Breakdown of Process

BY Rosemary King on March 8, 2018

For the past year, as Director of Training Products for Mind the Product, I’ve been creating a training platform and service. During this time I’ve worked with dozens of companies and hundreds of product managers; hearing about their challenges, and working with them to set game plans for shifting practices. The one theme that has Read more »

Techniques to Help you Build a High-Performing Team

BY Anna Goss on February 8, 2018

I think of high-performing teams like a personal best on a run: they don’t happen overnight or by accident, but they’re worth it. As product managers, we’re often on point for building team culture. And we really feel the benefit of it when teams are working well together: a team that can move fast, understand Read more »

How we Grow as Product Managers

BY Rosemary King on November 30, 2017

It starts local. A friend asks you to come to a meet-up, or to have a beer with a few friends from Silicon…(Valley, Alley, Roundabout, Beach, insert your fave here). Or you set up a coffee with a cool product manager or designer you know. They tell you about some books to read. Then you head Read more »

How curious - the mindset of a product manager

BY Rosemary King on July 31, 2017

Being a product manager encompasses many things, such as vision, organization, analysis, and communication. In my experience, there is one universal trait that permeates almost everything a product manager does, curiosity.  In product management, I define curiosity as a desire to fully understand a problem from all angles, to want to gather information from a Read more »

Training to be a Better Product Manager

BY Rosemary King on March 22, 2017

7 years ago, I started working at my first tech startup. I remember very clearly meeting a Product Manager named Jim Lindstrom on my first day and asked to shadow him. I saw a bewildering but exciting range of tasks and responsibilities, I didn’t quite understand it, but I wanted to. I knew by the Read more »

Build better products with effective MVPs

BY Danielle Colyer on July 21, 2015

The concept of an MVP – or Minimum Viable Product – is a one that comes up a lot in product development. MVPs are an intrinsic part of the build-measure-learn process at the heart of product management processes, offering maximum benefit for minimum effort. Correct implementation of MVPs allows product managers to learn more about customers, deliver Read more »