LATEST POSTS

Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it Read more »

Lessons from 500 Startups on Building a Product Business

BY Aleksandra Smelianska on October 26, 2017

ProductTank Lviv was the first ProductTank community in Ukraine. When we had our first meetup around a year ago, there were only 10 of us but we’re now 150 strong. So while the product community in Lviv is still small, we’re hungry for knowledge. Recently we had the opportunity to invite Marvin Liao, a partner at Read more »

Offshore Development: Pluses and Minuses for Product Managers

BY John Powell on October 16, 2017

US-based technology companies are working at a fever pitch to recruit the best talent available. I live in Seattle where many Silicon Valley-based firms, including Google and Facebook, have opened offices to tap into the wealth of local talent that companies like Microsoft and Amazon enjoy here.  Another growing trend is to hire offshore talent Read more »

Evaluating Product Teams: Mind What You Measure

BY Satheesh Nanniyur on September 29, 2017

It is well accepted that outcomes  – such as product adoption, customer satisfaction, user experience, and product performance  – rather than outputs and tactical tasks should be used in evaluating product managers. However, in practice, these outcomes are at least influenced by – and often determined by – external factors. What are these external factors Read more »

How we Saved our Funnel Drop-offs After They Happened

BY Eran Kaspin on September 18, 2017

One of the biggest problems for e-commerce, demonstrated by about 74% of users worldwide, is cart abandonment. It means three out of every four shoppers in your online store walk away AFTER they’ve put their items in the cart. If you’ve ever tried to deal with cart abandonment, you might find our story interesting — we brought back 11% of Read more »

5 Product Leadership Lessons From the #mtpcon Leadership Forum 2017

BY Casper Sermsuksan on September 13, 2017

Last week I joined the Mind the Product Leadership Forum in London. Among the speakers and panelists were Matt Walton, Julia Whitney, Roman Pichler, Arne Kittler, and Brant Cooper. It took me two days to get to London from Yogyakarta, Indonesia for the night before the sessions, but it was worth it. While I originally wrote Read more »

Negotiation in Product Management: the Pursuit of Compromise

BY Chris Bell on September 11, 2017

When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea. The whole exercise quickly descended down into what the lecturer politely described as a study in realpolitik. To try and help us curb any dictatorial inclinations we were given Read more »

Scaling Your Platform and Managing its Evolution

BY Rhishi Pethe on September 4, 2017

Examples of platforms are all around us. Businesses that have been successful at building platforms have disrupted traditional companies and scaled quickly. AirBNB, Amazon, Salesforce, and Uber are just some examples of platforms that have become massively successful in recent years. You’ll find platforms across many industries, from transportation to book publishing. For a product Read more »

Your product manager super power - not knowing everything

BY Rik Higham on August 23, 2017

A friend, who’s recently become a product manager, asked me that recently. She’d inherited a technical product where the engineers already had a view of the direction and deliverables required. Even though it had been broken into phases, each phase was large in scope and involved a number of unconscious assumptions. During planning workshops the Read more »

Do tech skills benefit a product manager?

BY Nacho Bassino on August 16, 2017

Should product managers should have some tech skills. Should they know how to code, and how it would help them in their daily work? Read on to find out… Read more »