LATEST POSTS

What Happens When you do User Discovery After Market Traction

BY Christian Bonilla on February 22, 2018

I recently had a call with the CEO of a company that I thought would be a great channel partner for my company. I’d been looking forward to the conversation; we’d convinced a few similar firms to partner with us recently and I was hungry for some momentum. When the call kicked off, I fully expected Read more »

Optimize to be Wrong, not Right

BY Barry O'Reilly on April 6, 2017

Let’s be honest. We have no idea what is going to happen a year, a week, or even five minutes from right now. And what’s worse, believing we do means we are not only kidding ourselves, but it’s almost certain we will not achieve our desired result. Rarely do predictions come true. We live in Read more »

Product Idea Generation - The Foundation of Product Development

BY Chris Massey on October 24, 2016

Peter Duggan is Head of Product Management at Computershare Investor Services, where they have an intangible, service-based financial product, and as an organisation they are heavily focused on revenue goals. In this product idea generation walk-through from ProductTank NYC, Peter talks about how how to source, size, catalogue and prioritise new ideas from across the Read more »

Video: Badass: Making Users Awesome by Kathy Sierra

BY Martin Eriksson on July 2, 2015

In another exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about what makes a product experience magical and extraordinary, and what makes those experiences different from our typical frustrating product experiences. Normally these are seen as binary choices, an experience is either humdrum or extraordinary. But Kathy argues that every experience has Read more »

Designing for Discovery

BY Martin Eriksson on May 3, 2011

Booking travel online has evolved massively over the last decade, but unless you know where you want to go and when, they’re next to useless. For the 30% of travelers that don’t know, figuring out the right destination means relying on a travel agent or wading through hundreds of searches to find one that matches Read more »