Product Development Process

As product and solutions lead at Nifty, as well as a consumer of other software, I have started to piece together how I think the Coronavirus and ensuing remote collaboration phase will affect product development and market positioning for months and years to come. There will come a day where we won’t be lining up Read more »

Wireframes are often underused in the product development process but, as I’ll explain in this post, they can be invaluable in facilitating communication and knowledge transfer. Using pen and paper to sketch out concepts and designs for software began with the birth of the graphical user interface (GUI) in the 1980s. It was a simple Read more »

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a Read more »

Faced with the continual need to fix bugs and having to work with outdated code, the team at Polish cab-hailing app iTaxi realised a need to go back to basics and opt for a complete rebuild of our app. This is how we did it. Based in Poland, iTaxi is a ride-hailing platform that connects Read more »

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. Here’s a look at how they did it and the open question, ‘what’s next’? At Red Badger we’re forever speaking to people, clients or otherwise, who have brilliant ideas. Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging Read more »

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start? How do you position your product? Step Read more »

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. This reformatting was always an attempt to make the roadmap work harder: to bring more focus, communicate more effectively with stakeholders, keep a Read more »

Accept that a lot of things you do are throwaway. They’re a means to an end, not the final output. Marcel Britsch is a consultant with Equal Experts. In this ProductTank London talk, he covers the complexities of prioritisation when you’re starting from scratch. Using examples from his work with Barclays Bank on a greenfield Read more »