LATEST POSTS

How Can Product Managers Reduce Cognitive Load To Increase Feature Adoption?

BY Jonathan Senin on April 30, 2020

How do friction costs and Hick’s Law affect the adoption rates of product features, and how can product managers reduce a user’s cognitive load? A number of different elements compete for an online audience’s attention. Visitors immediately have to process the navigation, layout, forms, text and images all while learning how to use a digital […] Read more »

How To Rock Your Workshops - Jonathan Courtney on The Product Experience

BY The Product Experience on December 18, 2019

Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode One of the best things about […] Read more »

Designing Meaningful Human Experiences by Kate O'Neill

BY James Gadsby Peet on November 29, 2019 for Prioritised Members

In this #mtpcon London keynote, Kate O’Neill, founder of KO Insights, considers the question: How can humanity prepare for an increasingly machine, tech and data-driven future? Key Points We need to prepare society for an increasingly tech and data-driven future We must build products that create meaningful human experiences now and in the future To […] Read more »

How to Design Products Using Behavioral Science

BY Kristen Berman on November 11, 2019

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a […] Read more »

Imaginary Research - How to Design More Human Stuff by Kate Nightingale

BY Andres Phillips on November 5, 2019

People don’t buy products, they buy the symbolic meaning behind these products. In this ProductTank London talk, Kate Nightingale, Founder of Style Psychology, takes us through the steps of imaginary research and teaches us how to design more human stuff. Her key points include: Applying research findings Steps of imaginary research Watch the video to see […] Read more »

Minimise the Gap Between Maker and User by Henrik Kniberg

BY James Gadsby Peet on October 25, 2019 for Prioritised Members

In this keynote from #mtpcon London, Henrik Kniberg, an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Key points: If we want to create products people love (like Lego, Minecraft and Spotify) we must reduce the gap between makers and users […] Read more »

How we Moved From Idea to Live Product in Eight Days

BY Harriet Adams on October 17, 2019

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. Here’s a look at how they did it and the open question, ‘what’s next’? At Red Badger we’re forever speaking to people, clients or otherwise, who have brilliant ideas. Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging […] Read more »

Shape Up - Ryan Singer on The Product Experience

BY The Product Experience on October 9, 2019

After starting out as an agency (37 Signals), those at Basecamp realised that the tools it used to manage its own projects would have value for others. What followed was a bootstrapped journey to creating an entire suite of products, using Basecamp’s own approach on how to work well together. Over the years, the company […] Read more »

Using Research in Material Design by Elizabeth Churchill

BY Emily Tate on September 27, 2019 for Prioritised Members

At #mtpcon San Francisco, Elizabeth Churchill, Director of UX at Google tells us how research can work in product development to help us make useful and usable interactive experiences. Using a case study from Google Material Design, she shares how research was initially used in development, where the research practice is today, and where it’s […] Read more »

The Story Behind the Sweat Patch: Innovating at Gatorade

BY Tucker Fort on August 8, 2019

Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences. So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, […] Read more »