LATEST POSTS

Beyond human-centered design by Saielle DaSilva

BY Andres Phillips on April 22, 2022

While we build products around personas, there are plenty of reasons why product managers should be looking at the bigger picture. In this ProductTank NZ talk, Saielle DaSilva, Head of User Experience at car buying site Cazoo, talks about moving beyond human-centered design. […] Read more »

Product and UX design - effective ways to work together

BY Eira Hayward on March 14, 2022 for Prioritised Members

Product designers, UX designers, information architects – whatever title you choose for them – are the product people with responsibility for user experience. They play an essential role in shaping a product. How do they work to best effect with product managers? What do they want from their relationship with product management, and what in reality do they get? […] Read more »

Design for cognitive Bias by David Dylan Thomas

BY Andres Phillips on January 31, 2022 for Prioritised Members

In this talk David Dylan Thomas, the author of Design for Cognitive Bias, uses real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. […] Read more »

​​Product design practices to spur customer adoption in any industry

BY David Paterson on January 18, 2022

In this piece, I will not only explain the importance of truly putting the customer behind the driver’s seat when it comes to product design, but will also delve into tips and best practices that design teams can actively work to integrate into their processes […] Read more »

SUNDAY REWIND: Product design: Let’s get emotional

BY Imogen Schels on November 21, 2021

This Sunday Rewind, we travel back to a 2018 and a post by Terry Corderio where he suggests a variety of ways for us to ‘get emotional’ when designing our products. […] Read more »

Designing beyond devices - Cheryl Platz on The Product Experience

BY Louron Pratt on November 3, 2021

Just when you’ve finally convinced everyone to work mobile-first, the world goes multimodal. If you’re not already working on how you might need to plan for voice interaction and conversation design, physical interaction, and even augmented reality, don’t worry – you’re not alone. We sat down with Cheryl Platz  (author, and now Director of UX, […] Read more »

Capturing Customer Context for Cross-Channel Experiences by Cheryl Platz

BY Helene Sanchez on February 5, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital session, Cheryl Platz, a multimodal design expert and author of Design Beyond Devices, shares a framework for capturing customer context and deepening your understanding of customers inspired by her time in improvisational theatre. Cheryl gets us thinking about the answers to questions such as: Is your customer experience straining at the […] Read more »

Designing for Play - Melissa Pickering on The Product Experience [Rebroadcast]

BY The Product Experience on December 9, 2020

As we start to wrap up the year and panic shop for gifts, our thoughts naturally drift to everyone’s favourite part of the holiday season: playing with toys! Our go-to person to learn more about creating a great play experience is Melissa Pickering, Strategic Product Director at The LEGO Group. Melissa joined us on the […] Read more »

Is Inclusive Design Enough? by Julian Thompson

BY Imogen Schels on December 2, 2020 for Prioritised Members

In this November 2020 #mtpcon Digital session, Julian Thompson the Founder of Rooted by Design, explores a critical question – is inclusive design enough? Julian studied law, focusing on human rights and public policy, before training in design and has spent the last eight-plus years exploring how to put an inclusive design lens over his design […] Read more »

The Importance of Empathy, By Jack Sheppard

BY Andres Phillips on August 11, 2020

In this MTP Engage Manchester talk, Jack Sheppard, then Product Designer at 11FS gives us a lesson on empathy and its importance in the world of product. He shares some guidance on how empathy can make better product managers. His key points include: What empathy is Where empathy comes from The effect of modern life […] Read more »