LATEST POSTS

Be user centered, not user led

BY Martin Eriksson on February 5, 2014

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […] Read more »

Video: Delivering a Pure Product

BY Martin Eriksson on December 4, 2013

There are some products you love. Some you even have a slightly unhealthy relationship with. Things you’re completely in love with, whether they’re apps, services or products. At Mind the Product 2013 Aziz Musa posited that these products are pure products, and that pure products is what we should all aim to build. […] Read more »

The Impact Of Cognitive Load

BY Simon Cast on September 23, 2013

Kathy Sierra recently unleashed a blog post about the impact of cognitive load on people. Kathy goes into great detail and references the latest research on cognition. I was reminded of a situation in a previous incarnation as a satellite engineer that illustrates the problem that cognitive load creates: There were some satellites that were […] Read more »

Video: Compromising Beauty In Product Design

BY Janna Bastow on July 12, 2013

In our E-Commerce and M-Commerce themed ProductTank, Aziz Musa (@azizmusa), the digital director at Pegasus, talked about his own experience in e-commerce, pulling all-nighters with his team to get the mobile experience at Photobox up to scratch. He explored what compromising on beauty does to your customers, partners, organisation and even your soul. Aziz Musa […] Read more »

Mind the Product 2012 - Product Management Conference

BY Martin Eriksson on April 24, 2012

We’re delighted to announce our first ever conference – Mind the Product 2012 – on Friday, September 28th at the Mermaid Conference Centre in London. Mind the Product 2012 is the first conference of its kind, bringing together product management leaders from around the world to explore the intersection of design, technology and business – […] Read more »