LATEST POSTS

Cultivating Product Mindfulness

BY Chris Massey on May 13, 2016

Simon Norris has over 20 years’ experience in bringing his psychology background to bear in running digital businesses. After his first 6 years working at the digital cutting edge for brands and corporations, he has focussed consistently on the experience that technology and businesses provide their customers, and took to the stage in London’d February ProductTank Read more »

Data-Driven Product Design at the BBC

BY Chris Massey on April 25, 2016

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them Read more »

Turbocharging Product Development

BY Mark Wilson on April 18, 2016

In the eternal debate over in-house teams or external agencies, everyone is obsessing over the politics of either-or, when they should be focusing on the end goal: the best possible services. And that can only come from an intelligent combination of both. Outsourced Step-Change For many years, we were employed by clients to undertake periodic Read more »

When NOT to Design Sprint

BY C. Todd Lombardo on March 13, 2016

I’ve been teaching teams how to run design sprints for years, and one of the most common questions I get asked is: “When should we use a design sprint?” I’ll tackle this in the upcoming sections by answering the opposite: when isn’t a design sprint going to help you? Despite the positive reviews and buzz, Read more »

Designing Emotion

BY Chris Massey on February 10, 2016

We want to make people not just want, but love our brands – in doing so, we are focussing on “designing emotion”, but the way we understand emotion tends to be very limited. Julie Jenson Bennett dives into how our shifting understanding of emotion should be changing the way we design products, starting with the Read more »

Hooked - or How to make products and influence people

BY Alice Newton Rex on November 26, 2015

As Head of Product at WorldRemit I’m always looking for new ideas and inspiration. Who better to turn to than a man who has successfully sold two start-ups and lectured at Stanford on business and design? So a few months ago I bought Nir Eyal’s book Hooked. Hooked promises to teach readers how to build habit-forming products. The underlying model of all Read more »

4 Design Skills Every Product Manager Should Have

BY Harish Venkatesan on August 10, 2015

The importance of design is a common refrain these days in the tech industry — to the point of almost being a cliche – but how can your skills create added value through great design? Whether in the consumer (Airbnb, Uber, Dropbox) or enterprise (Slack) space, examples abound of companies creating immense value through great Read more »

Stop Thinking About User Interface: A Product Approach for Designing Products of the Future

BY Juan José Ramírez on April 24, 2015

One month ago I subscribed to Digit, a service that promises a way to “save money without thinking about it”. The way it works is simple – you submit your mobile number, link your bank account and you’re pretty much set. There are no apps, no user interfaces or additional confirmations. The only thing Digit Read more »

How to Add 'Clash of Clans'-Levels of Addictiveness to your Product

BY Edward Upton on January 27, 2015

‘Gamification’ has had a lot of air-time the last two years, but what does it actually mean in practice? Many digital games actually have lower repeat usage and a shorter ‘half-life’ than business apps, so who’d want to mimic that? Gamification is all about making your product addictive – incentivising users to do things for Read more »

Why You Should Design Products for Yourself and No One Else

BY Greg Fisher on June 18, 2014

If you’re interested in becoming an entrepreneur or an inventor and making money from something you thought of and designed then there is one thing you need above everything else before you can begin: an idea that you can work from. If you hope to make money from a product then of course you need Read more »