LATEST POSTS

A balancing act: product vision and customer expectation

BY Julius Pankoke on September 22, 2016

There are few relationships as deep and passionate as that between a start-up founder and their product. Your product will dominate your thoughts all day and even through the night from time to time. You’ll ask yourself questions like how can I improve my product, how can I make people buy it, is it the Read more »

Customer Retention Hacking: How to get Users to Commit

BY Ty Magnin on September 8, 2016

Customer retention is like dating. You don’t interact with your significant other the same way on your first date as you do on your 50th or 200th date. Similarly, giving a customer a great experience on day one isn’t going to be the same as on day 50. In order to boost retention numbers and Read more »

The Importance of Passionate Stories to Product Design

BY thaler pekar on September 1, 2016

There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of profound or unexpected emotion: the joy that ensues results not simply from having a problem solved, but from a visceral, passionate reaction to Read more »

Speaking to Engineers through Storytelling

BY thaler pekar on August 31, 2016

When communicating, you want to enable your audience to see possibilities and solutions and their part in them. No more so than when speaking with the engineers on your product team. If you want your team (not just your customers) to believe in your product and its promise, you have to share stories that invite Read more »

Using Pricing to Inform Your Roadmap

BY Mark Stiving on August 26, 2016

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, Read more »

Three Ways of Generating Trust for Your Product

BY Jenny Wanger on August 25, 2016

Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial recommendations. Every time you ask your users for information, they’re going to ask why they should trust Read more »

How product managers can make meetings great again

BY Nis Frome on August 24, 2016

It’s become a common trope that product management is less about the management of products and more directly about the management of stakeholder relations. To that end, meetings would seem like an ideal use of time, enabling product managers to communicate with key members of the team. But as most readers know, that’s rarely the Read more »

Product Rockstars have Head, Hands, and Heart

BY Fred Esere on August 12, 2016

Every time you look behind a truly great product, you find people. The individuals who have created paradigm shifting, legacy leaving products are distinguished not merely by what they’ve done, but also by who they are. Take a famous example. Thomas Edison pioneered the lightbulb, one of the greatest products of all time. He wasn’t Read more »

Product Management is a Team Sport

BY Martin Eriksson on April 27, 2015

In my post what is a product manager, I define that person as the intersection of UX, business and technology. Many have misunderstood that to mean product managers are superior to those teams. Other product management definitions often fall back on the “product manager is the CEO of their product” trope. Both of these views Read more »

8 Insightful Podcasts for Product Managers

BY Molly Barton on April 22, 2015

It’s no secret, especially for commuters, that – 10 years into their existence – podcasts have become an incredibly valuable and popular source of stories and information. This is especially true for podcasts that are highly targeted to a specific industry’s issues and highlight current approaches for overcoming industry challenges. Professionals in virtually every industry are using Read more »