LATEST POSTS

A Day in the Life of a Product Manager

BY Susanna Paevali on June 7, 2017

This is the introductory piece to a series of interviews with product managers. I am on a quest to find out what different product managers do, how their role compares to product management theory, what their daily struggles are, and how I can become a great product manager myself. Why am I doing this? I want to become Read more »

Keeping Your Stakeholder Relationships in CREDiT

BY julia whitney on May 19, 2017

Stakeholder management is one of the biggest factors in your success in product management. At the same time product managers frequently tell me that it’s one of their biggest challenges. The most powerful foundation for managing stakeholders is building strong, positive relationships with them. To help think about what this means in practice, I’ve developed Read more »

Building a Culture of Innovation: Dave Martin, Digital Director & Product Strategist

BY James Gadsby Peet on May 4, 2017

Product managers are well placed to share learning from failure and to drive a culture of innovation, and so Dave Martin, Digital Director & Product Strategist, talks to ProductTank London about how to build Culture of Innovation in Enterprise Organisations. Learning Fuels Innovation If you’re looking to use innovation to drive growth, then you have to Read more »

Product Requirements: Using a Written or Visual Framework

BY Joseph Aamidor on April 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility Read more »

Why you Need a Sense of Urgency in Product

BY Simon Cast on March 30, 2017

When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either. No need to take five minutes to shower when you are just as clean after Read more »

Product Management is Culture Management

BY Evgeny Lazarenko on March 7, 2017

Or “How to Manage Software Development in Teams who Think Nothing Like you“. Product management has two diversity problems. The first one is well-acknowledged: our industry must have more women, other ethnicities, and better representation from LGBTQIA. The second is more subtle: in those instances when we do achieve diversity, and especially cross-cultural diversity, we Read more »

Finding inspiration for customer journey mapping

BY Gleb Smolich on February 2, 2017

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results can’t always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. Read more »

Freelance Consulting and Product Management - Time to Join the gig Economy?

BY Joseph Aamidor on January 24, 2017

When should a start-up hire its first product manager? What responsibilities should this role include? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. But it’s likely there will always be a fair bit of product management work Read more »

Why Your Product Must Stand for Something

BY Christian Bonilla on January 13, 2017

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. The insights in his book Dataclysm are fascinating, the one that Read more »

A Product Manager's Guide to Strong Team Communication

BY Alberto Ferreira on January 12, 2017

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. As the crucial nexus in the product development framework, their plate is all too often full with business demands, technical requirements, and marketing concerns. Product management in this context can feel like chaos, the type Read more »