Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Metrics

Balancing long-term metrics and OKRs using the Product Strategy Metrics Sandwich by Tim Herbig

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

OKRs

The good, bad, and ugly of OKRs by Jenny Herald

Dave is the founder of RightToLeft and the creator of the Product VCP. He is on a mission to help people become outcome leaders and support them to lead world-class product management teams. He is trusted by leaders from scale-ups and large companies such as Adobe, GitLab, Synk, Evotix, MentionMe, Contentful, BT, Rotageek and many more. In CPO roles he has supported multiple successful company exits, working with VC-backed and PE-backed companies.

Dave Martin

Agile

How to recognise and beat the ‘knowing’ gap – Christina Wodtke at MTP Engage Hamburg

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

business goals

OKRs in product management by Roman Pichler

MTP Panel: Defining your OKRs in 2022

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Malte Scholz is a product manager and entrepreneur with deep product management knowledge and a track record of developing SaaS and mobile tech. He is co-founder and CEO of airfocus, the fully customisable, flexible, and modular product management platform.

Malte Scholz

Navigating economic uncertainty with OKRs

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The key to OKRs: London highlights

autonomous teams

SUNDAY REWIND: AMA with Christina Wodtke: Encouraging autonomy and writing awesome OKRs

SUNDAY REWIND: How to connect strategy with OKRs

Greg Bayer is Managing Director of Silver Ridge Advisors where he leads the product management and digital transformation practice. Prior to Silver Ridge, Greg led the Product Operations organization for Thomson Reuters across its 125 news, accounting and legal products and was Product SVP for Nielsen’s Marketing Cloud (NMC), its data management and identity platform. Greg has also held product leadership roles at companies such as Sony, Rakuten and Annalect (an Omnicom company). Greg graduated from Princeton University and is a part-time lead instructor for General Assembly’s Product Management course.

Greg Bayer

Frameworks

Cascading OKRs – more trouble than it’s worth

Jenny Herald: Using OKRs to define success

Ayesha has been developing and shipping industry-recognised B2B2C SaaS products for telcos. She is a Product manager and team leader, with experience from digital and physical products spanning a wide spectrum of the product lifecycle (products in Development, Introduction, Growth and Maturity stages). Product partners include Google, Apple, Microsoft, Netflix and other international and regional content providers and aggregators.

Ayesha is passionate about creating delightful customer experiences. She has 15+ years experience working with customers and translating the customer voice into products and solutions that customers loves. She is a Coach/Mentor for HerTech startups and has been a Speaker at the Global Carrier Billing Summit 2021.

Ayesha Farhat

WHAM! A framework for workshopping product OKRs

Are you tracking the right product metrics?

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