LATEST POSTS

Launching a Multi-Sided Marketplace? Why Design Sprints are Essential

BY Mike Edmonds on September 21, 2018

More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. General Motors launched Maven, a peer-to-peer marketplace that connects owners Read more »

Mobile Second: When Desktop is the Right Platform to Focus on First

BY Paul Shustak on September 12, 2018

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability Read more »

How to Build Products That Transform People's Lives by Chris Hay

BY Magda Coutts on June 22, 2018

In this ProductTank London talk, IBM iX engineer Chris Hay highlights how technology can help us truly to change the world. He speaks about his experiences of engineering innovative Kenyan payment systems such as M-Pesa and M-Shwari, and of reinventing how we manage asthma conditions using simple computing tools. The Story of M-Pesa and M-Shwari Read more »

How to Build new Products in Digital Media by Ana Jakimovska

BY Caroline Rennie on May 11, 2018

Ana Jakimovska has carved out a career in media, working at just about every leading broadcaster in the UK. In this ProductTank London talk she focuses on the importance of knowing your industry and keeping an eye on the wider competition when starting from scratch. The broadcast industry has been hugely disrupted with the rise Read more »

How to Start From Scratch and Prioritise by Marcel Britsch

BY Caroline Rennie on May 7, 2018

Accept that a lot of things you do are throwaway. They’re a means to an end, not the final output. Marcel Britsch is a consultant with Equal Experts. In this ProductTank London talk, he covers the complexities of prioritisation when you’re starting from scratch. Using examples from his work with Barclays Bank on a greenfield Read more »

Ask Alexis and the SMS MVP by Josh Seiden

BY Tremis Skeete on April 27, 2018

Josh Seiden is co-founder and principal at consulting firm Neo. In this ProductTank NYC talk, he shares his work on a project called Ask Alexis. Why MVP? Josh refers to a quote by Eric Ries: “The unit of progress for lean startups is validated learning.” The minimum viable product (MVP) is the smallest thing you Read more »

Tom-Tom Erik Isaksen - Disrupt Yourself or Die

BY Shubham Bhattacharya on February 12, 2018

Tom-Tom Erik Isaksen is the head of product, Norway, at Telia, a telecom service provider. He leads a department called Division X at Telia which creates next-generation concepts that are validated and adopted into the business lines. Speaking at Product Tank Oslo, he starts off saying: “Division X is building a whole new product in the engineering Read more »

Product Development: Turning Months Into Weeks

BY James Doyle on July 11, 2017

How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious Read more »

Level Up Your Product Game Using Empathy

BY Chris Massey on November 15, 2016

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics Read more »

Insights from Building Cross-Functional Teams

BY Lorian Leong on July 14, 2016

Worlds collide in this detailed discussion between product management, UX, and Engineering heads at Schibsted Media, showing us how their teams coordinate and prioritise development. Jaqueline Dozier (PM), Atelach Alemu Argaw (Dev), and Axel Haugan (UX) guide us through these familiar but troubled waters. Scope Ideas into Manageable Pieces We’ve seen products move from a Read more »