LATEST POSTS

The dos and don'ts of product analytics

BY Eira Hayward on April 2, 2021 for Prioritised Members

Analytics help product people to realise their product goals through being evidence and outcome driven — today they are a vital part of any product person’s toolkit. This deep dive into analytics aims to give you some background information on analytics, some handy dos and don’ts and also shares some key insights from a new […] Read more »

7 easy ways to show your company the value of product

BY Jennifer Swanson on March 26, 2021 for Prioritised Members

If you’re working in an organization that’s resistant or slow to transform from project to product thinking, you are not alone. I see it all the time and in this post, I’ll suggest how you can become the driving force for change, and show your company the value of a product mindset, in an effort […] Read more »

Owning your story as a leader: Advice from Donna Lichaw

BY Louron Pratt on March 18, 2021 for MTP Leader Members

In this interactive AMA session for MTP Leader members, Donna Lichaw, executive coach and author of the User’s Journey: Storymapping Products that People Love, discusses how to find your story by using a mix of psychology, design thinking, and experimentation skills that you already have—or can easily learn. Watch the recording in its entirety or read […] Read more »

Hiring Product Managers: Using Product EQ to go beyond culture and skills

BY Kate Leto on March 12, 2021 for MTP Leader Members

In my book, Hiring Product Managers: Using Product EQ to go beyond culture and skills, there’s a specific tool that’s proved useful for a number of product leaders. In this post, I’m sharing that tool – the Role Canvas, along with an excerpt introducing it. About the book In the book, I tell the story of […] Read more »

Performing Effective User Research: Advice From C Todd Lombardo

BY Louron Pratt on March 10, 2021 for Prioritised Members

In this interactive AMA session for Prioritised members, C Todd Lombardo, author and VP of Product at Machine Metrics, discusses how performing effective user research can minimise the impact of bad product decisions. Watch the recording in its entirety or read on for the highlights, including: Why we make bad product decisions Doing the right product […] Read more »

Conducting User Interviews: A Practical Guide

BY Eira Hayward on March 5, 2021 for Prioritised Members

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a […] Read more »

Scaling Empowered Teams: Advice From Nilan Peiris

BY Louron Pratt on February 26, 2021 for MTP Leader Members

In this interactive AMA session for MTP Leader members, Nilan Peiris, VP of Growth at Wise — formally known as TransferWise — shares his experience with scaling and empowering teams. Watch the recording in its entirety or read on for the highlights, including: Building autonomous fast-paced product teams Introducing tribes Building empowerment during fast-growth Persuading leadership to […] Read more »

Communicating Research with Pace Layer Mapping by Adrian Howard

BY Helene Sanchez on February 26, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital session, Product Coach Adrian Howard introduces Pace Layer Mapping, a practice to help product teams communicate and align around user research, sharing the messy story of how the practice evolved. Watch the 20-minute session in full, or read on for the overview. A Messy Journey Begins Adrian Howard’s vocation […] Read more »

How To Prioritise Ethical Practice as a Product Manager

BY Imogen Schels on February 19, 2021 for Prioritised Members

In this Product Ethics panel for Mind the Product members, Martin Eriksson is joined by Cennydd Bowles, Kathy Pham, and Pavani Reddy to discuss ethical product practice. Watch the panel in full! About our Panellists Cennydd Bowles – Author, Future Ethics Cennydd Bowles is a designer and futurist with nearly two decades of experience advising […] Read more »

Responsible Thinking for Product Managers - Expert Advice and Steps for Success

BY Eira Hayward on February 18, 2021 for Prioritised Members

So many missed that a profanity filter would prevent the residents of Scunthorpe from creating an AOL account, that the use of sat navs could ruin previously quiet streets for their residents, or that a social network for university students would end up interfering with democracy. Building responsibly isn’t a headline topic for every product manager. Mozilla […] Read more »