LATEST POSTS

From Airline to Super App - The Journey of AirAsia: A Case Study

BY Imogen Schels on May 29, 2020 for Prioritised Members

Alfonso Fiore, Head of Product for packages at AirAsia, explains how teams might go about entering the super app race, by sharing how his team is in the process of doing exactly that, right now. Overview Since 2001, AirAsia has flown passengers to more than 150 destinations and its story is certainly one of rags […] Read more »

A Guide to Unlocking Growth with Optimized Pricing

BY Patrick Campbell on May 22, 2020 for Prioritised Members

In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. […] Read more »

MTP Leader Panel: Leading Product in Uncertain Times

BY Imogen Schels on May 21, 2020 for MTP Leader Members

Smack bang in the middle of the COVID crisis, it seemed only right that our first MTP Leader panel should tackle something currently at the forefront of most leaders’ minds – leading in uncertain times. This remote session was hosted by Marc Abraham, Product Lead at ASOS and, who welcomed the following line-up to the […] Read more »

A guide to salaries: Know your worth and how to ask for it

BY Eira Hayward on May 15, 2020 for Prioritised Members

Are you being paid what you’re worth as a product manager? Do you even know what a typical product manager’s salary is? Is there even such a thing? We asked the community to share their thoughts on salaries, negotiating, and more. Here we share the results along with insights from a range of product people. […] Read more »

MTP Prioritised : AMA with Ken Norton

BY Martin Eriksson on May 14, 2020 for Prioritised Members

We were delighted to have Ken Norton join us for our inaugural members-only AMA. Ken is a senior operating partner at GV where he leads investing operations and provides product and engineering support to startups. Prior to joining GV, Ken was a group product manager at Google. In his years as a product manager at Google, […] Read more »

Let go of past success to achieve extraordinary results by Barry O'Reilly

BY Imogen Schels on May 5, 2020 for Prioritised Members

In his recent talk, as part of Mind the Product APAC, Barry O’Reilly, author of Unlearn & Lean Enterprise, explained how we can all break the cycle of our learned behaviours to achieve success, even in this time of chaos. In this post, we provide a detailed overview of his talk, sharing his advice, suggestions […] Read more »

Georgie Smallwood on Product Culture, Leadership and Fintech

BY Eira Hayward on May 5, 2020 for Prioritised Members

Georgie Smallwood has a lot to say about the different ways that product management is practised around the world. In a product career that has taken her from Australia to Hong Kong and to Europe, she’s currently Chief Product Officer for Berlin-based challenger bank N26. She’s spent her eight years in Product working for a […] Read more »

Digital Accessibility - a guide for product managers

BY Imogen Schels on May 5, 2020 for Prioritised Members

In light of Global Accessibility Awareness Day (GAAD) (21 May 2020) and, at a time where digital products are very much in the spotlight, we’re digging deep into digital accessibility to better understand how we, as product managers, can improve our digital products. In brief Digital accessibility is about making sure a product can be […] Read more »

Stuck in the Middle: Mastering Stakeholder Management by Emily Tate

BY Jon Horvath on March 6, 2020 for Prioritised Members

In this MTP Engage Manchester talk, Mind the Product’s Chief of Staff, Emily Tate describes how, as product people, we often find ourselves stuck in the middle of difficult negotiations, and while making everyone happy isn’t our goal, mastering stakeholder management is key to building successful products. Key Points: Stakeholders are your process users, they […] Read more »

Look to the Left By Dave Wascha

BY Andres Phillips on February 3, 2020 for Prioritised Members

In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another. His key points include: Understanding customer problems Looking to the left How far to the […] Read more »