Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide

BY Louron Pratt on October 11, 2021 for Prioritised Members

In this MTP Engage Hamburg talk, Björn Waide, Managing Director at Haufe-Lexware shares his experiences on building a free-thinking innovative culture. […] Read more »

Prioritised Fireside Chat: Make better product decisions with JTBD

BY Louron Pratt on October 6, 2021 for Prioritised Members

In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. […] Read more »

Simple steps to effective product research - Part 2: Getting it right

BY Eira Hayward on October 5, 2021 for Prioritised Members

In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to […] Read more »

Simple steps to effective product research - Part 1: Getting started

BY Eira Hayward on October 4, 2021 for Prioritised Members

As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read […] Read more »

How to encourage change by building trust

BY Eira Hayward on September 27, 2021 for MTP Leader Members

Relationships based on trust are vital in business. When you have the trust of your team you see morale lift and motivation soar, and without it things can easily become chaotic. How do you build trust as a leader and how can that help to encourage positive change in your organisation? Below, we speak to […] Read more »

Quick read: Learning to negotiate — when, why and how

BY Eira Hayward on September 20, 2021 for Prioritised Members

Discover why negotiation is such an important skill to master and how you can improve your ability to negotiate with confidence. […] Read more »

Navigating product management: Startup, SME and Enterprise

BY Imogen Schels on September 17, 2021 for Prioritised Members

In this Prioritised member session, Product Leader and Director of the Association of Product Professionals, Anthony Murphy, shares key insights into dealing with product in organisations at different stages, from startups to large enterprises. Focusing on the critical aspects of how the role shifts between them, Anthony offers tips on how to adapt your product management […] Read more »

Cracking the PM Career: Chapters 1, 2 and 6

BY Jackie Bavaro on September 16, 2021 for Prioritised Members

What does it take to become a great product manager, or to lead and inspire product teams? When do you know that people management the right career move for you? How do you build your product intuition, hone your execution, strengthen your leadership, and develop your strategic skills? In our book Cracking the PM Career we […] Read more »

From product to tech leadership: Becoming a CTO

BY Andres Phillips on September 13, 2021 for Prioritised Members

In this #mtpcon Digital APAC session, Silvia Thom, CTO at Zalora, reveals her journey from product manager to CTO. She describes challenges she faced, the opportunities she uncovered and offers advice for product managers hoping to undergo a similar move. In brief Leading engineers without a technical background is doable — be prepared to ask […] Read more »

A product manager's guide to customer development

BY Eira Hayward on September 6, 2021 for Prioritised Members

The Customer Development framework was developed by Steve Blank as part of the Lean Startup methodology. But what is it? Who’s involved and what are the secrets to success? We spoke to Steve himself to find out. Discover the answers to these questions and some simple dos and don’ts. In brief Customer development uses many […] Read more »