LATEST POSTS

Davide Vitiello - Focus vs Product Team Structures

BY Shubham Bhattacharya on January 23, 2018

At the #MusicMonday edition of ProductTank Oslo, Davide Vitiello, then the director product – listener experience at SoundCloud, talked about his experiences on the topic of focus. For organizations, finite resources translate into need for focus – a challenge that frequently affects product managers. In addition to describing three key steps to achieve this, he outlined a few ongoing experiments with ways of working at SoundCloud. The Read more »

The only product metric that matters by Josh Elman

BY Martin Eriksson on August 18, 2017

Are our metrics in product good enough to raise money, or good enough to keep working on a feature or product, or good enough to believe the product will grow into something much bigger someday? Read more »

Tracking your A/B tests

BY Kevin Shanahan on July 27, 2017

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing, and in this post I’ll look at how using a tracker spreadsheet can help you manage your Read more »

Measuring KPIs for a Platform vs a Revenue-Generating Product

BY Tori Funkhouser on February 22, 2017

There are some important differences between managing a solutions vs a platform product, in terms of providing product value. One of the key differences is in how you determine and track valuable key performance indicators (KPIs). This post focuses on the differences for managing KPIs not just for platforms overall, but for content management systems Read more »

When Customer Feedback Leads, Positive Metrics Follow

BY Tricia Cervenan on February 23, 2016

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do Read more »