Guest Post
LATEST POSTS
Hypothesis-driven product management
In this guest post, Saikiran Chandha, CEO and founder of SciSpace provides an overview of hypothesis-design testing and why it is quintessential to building new product features. Read more »
The cargo cult in product management
In this guest post, Product Manager, Arfan Ismail, explains why what has worked in one company—even if it worked spectacularly well—may not necessarily work in another one, and employs an example from World War II to help illustrate his point. Read more »
Dear product stakeholder, please show me some love
In this adapted excerpt from his recent book Sweet Stakeholder Love: Powerful Insights and Tactics to Deal with Stakeholder Issues Better and Achieve More Success at Work Sigi Osagie discusses stakeholder management. Read more »
Creating a successful product strategy
Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Ian David looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. Read more »
Adopting a product-centric approach to better address customer needs
In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction. Read more »
The keys to a successful product knowledge transfer: part 2
In part 1 of Luke’s knowledge transfer series, he delved into the three keys to successful knowledge transfer in product management. In this second part, he offers an example of a knowledge transfer plan template — one you can copy and paste to send out today. Plus, we’ll examine three of the most popular knowledge-based solutions, and how to get the most out of them. Read more »
To pivot or to not: a guide to executing a product pivot
A pivot can change the trajectory of a company or product. In this article, Shubhi Nigam makes a case for how pivots are essential for successful businesses, and how you can follow a methodical framework to consider and implement one. Read more »
The keys to a successful product knowledge transfer: part 1
In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. Read more »
How entitlement management supports the move to SaaS
In this guest post, Scott Niemann, director of product management at Revenera, looks at the practical ways in which software suppliers can streamline and strengthen the move to SaaS deployment for their software products. Read more »
A case study: how to produce a winning app redesign
A failed redesign is expensive and has a big negative impact on user trust, satisfaction and business metrics. Here’s the story of how product managers at Wallapop turned a scary redesign into one that produced winning results. Read more »