LATEST POSTS

A case study: The hidden costs of constantly shipping new things

BY Michal Bugno on August 25, 2020

In this guest post, CTO Michal Bungo shares real-world examples to explain how you can avoid the dangers of shipping products too fast. […] Read more »

4 ways to level-up your product strategy

BY Sophie Harpur on July 30, 2020

Sophie Harpur shares 4 lessons she’s learned about keeping your product strategy up-to-date, & effectively communicated to your stakeholders and customers. […] Read more »

How Gousto unlocks value with discovery teams

BY Dominic Sando on June 16, 2020

At most high-growth startups, engineering time is scarce, and targets are high. If you work on the wrong opportunity for a few months, you run a significant chance of missing your results. So how do you get the maximum amount of value out of a resource-constrained tech team? […] Read more »

Bias in interviews and why hiring in product is broken

BY Adam Thomas on June 11, 2020

Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of the iceberg. […] Read more »

Why we need to rethink product management in an Agile practice

BY Anthony Marter on June 4, 2020

In this blog post, Anthony Marter explains why it is that he thinks we need to reconsider the role of product management in an Agile practice. […] Read more »

Why you should build for people, not for users

BY Andreea Ion on January 31, 2020

In this guest post, experience Product Manager, Andreea Ion explains why product managers need to solve user problems in a way that offers a great experience and makes them feel as though they’re understood. […] Read more »

Overcoming Cognitive Biases That Reduce Feature Adoption

BY Jonathan Senin on January 30, 2020

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, […] Read more »

How to Design Products Using Behavioral Science

BY Kristen Berman on November 11, 2019

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a […] Read more »

How to avoid market feedback traps

BY Aaron Kechley on September 2, 2019

Should you always listen to market feedback? Aaron Ketchley considers the question and how product manager’s can avoid common B2B market feedback traps. […] Read more »

What's in the DNA of product people?

BY Jase Clamp on June 6, 2019

I’ve spoken with many product people around the world, and spent the last two years deeply considering the foundations of product management. This post delves into the DNA of product people. […] Read more »