LATEST POSTS

Outcome-Driven Innovation for Product Managers

BY Chris Massey on January 23, 2017

Tony Ulwick is a pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. In this talk at ProductTank San Francisco, he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be […] Read more »

Building High-Growth Products Using Jobs-To-Be-Done

BY Jay Haynes on November 23, 2016

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform […] Read more »

Scaling Lean Principles by Jeff Gothelf

BY Martin Eriksson on November 18, 2016

Coach, lean advocate, and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Lean methodologies work well for a single team observes Gothelf: “A lean startup reduces risk by regular and continuous experimentation. When you take the concept of lean and combine it with agile you start to build a practice […] Read more »

Marketplace Banking - the "Uber-isation" of Financial Services

BY Chris Massey on August 18, 2016

At ProductTank London, Tracy Abraham asked whether Finance will be the “final frontier” when it comes to disruption of our digital lives, given how heavily regulated and intense private our financial lives tend to be. Specifically, she explored the ways in which fintech startups are taking on the establishment, putting customers and tech ahead of bureaucracy and […] Read more »

10x Not 10%, Product Management by Orders of Magnitude by Ken Norton

BY Martin Eriksson on December 17, 2015

History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton […] Read more »

Hooked - or How to make products and influence people

BY Alice Newton Rex on November 26, 2015

As Head of Product at WorldRemit I’m always looking for new ideas and inspiration. Who better to turn to than a man who has successfully sold two start-ups and lectured at Stanford on business and design? So a few months ago I bought Nir Eyal’s book Hooked. Hooked promises to teach readers how to build habit-forming products. The underlying model of all […] Read more »