Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Experimentation

Experiment like a boss by Merissa Silk

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Learnings from London: Tech and the new normal by Benedict Evans

What’s stopping teams from running experiments by Cameron Savage

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

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Product’s role in experimentation culture by Terry Lee

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone

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The best resources for product managers in 2025

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How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

Meta scraps third-party fact checking in favour of community notes

Connor is the CEO of Desired Outcome Labs, a consulting firm focused on assisting clients build products that work. He espouses the adoption of an Impact Mindset, maximizing the effect features create to drive retention and organic growth. Through his experience at Microsoft, BetterUp, Twilio, and Deloitte, Connor is an experienced product builder and user researcher. Additionally, he is a frequent contributor to numerous publications and a keynote speaker.

Connor Joyce

Experiment

A new way to look at applied experiments

Product leaders in the C-suite: tips for dealing with execs

March’s top product management content

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

SUNDAY REWIND: Product experimentation pitfalls and how to avoid them

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

The magic of thinking big by Lenny Rachitsky

Tech and the New Normal by Benedict Evans

A long time data orientated product manager, now data leader. With a wild curiosity, he enjoys finding out how things work and problem solving. Best placed in a strange intersection of data/AI, customer experience and strategy.

Ash McCallum

Is your product underperforming?

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