LATEST POSTS

Is your product underperforming?

BY Ash McCallum on October 15, 2020

When we measure product performance, we often overlook “technique”. Separating your KPIs will help you to run better experiments, and think like an athlete. Read more »

Testing Business Ideas, by David Bland

BY Gordon Tang on September 7, 2020

David Bland, co-author of Testing Business Ideas, spoke about his process in writing his book. True to his craft, he tested the content of his book as it was written. Watch the video to see David’s talk in full. Or read on for an overview of his key points. Build, Measure, Learn A repeating theme Read more »

How to Master Innovation (without the) Labs

BY Andy Wicks on August 13, 2019

Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success, how do organisations find the balance between challenging the status quo and creating innovative products and services time and time again? Generally speaking, organisations have three Read more »

Get Comfortable Breaking Your Product by Rik Higham

BY James Gadsby Peet on December 21, 2018

Six years ago at Skyscanner there was no experimentation: now, there might be 500 tests running at any one time. In this #mtpcon London talk, Skyscanner’s Principal Product Manager Rik Higham looks at how experimentation can be a strategic capability for an organisation. First you should change your approach to failure – rather than look Read more »

Product experimentation pitfalls and how to avoid them by Jon Noronha

BY Megan Hart (Conlin) on December 5, 2018

In this ProductTank San Francisco talk Jon Noronha shares what he’s learned about the benefits of product experimentation and how to avoid the common pitfalls that may lead you astray. Read more »

Evaluating Experiments: When the Numbers lie

BY Jacob de Lichtenberg on October 25, 2018

It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real Read more »

How do you Implement Effective Product Experimentation?

BY Jon Noronha on October 16, 2018

As product managers, our job is to determine what matters most to our customers. At any given time, there could be 100 really great ideas that need implementing, but realistically we can only complete two or three per month. We have to ask ourselves: which three do we build? How deep do we go? And Read more »

Get Your Team Experimenting More by Using One Little Word...

BY Kate Leto on March 28, 2017

For me, as it also is for many product people, the idea of applying a scientific approach to product management came from Eric Ries in Lean Startup – put simply, his approach outlines the way companies can successfully build and launch new products by learning what their customers really want and by testing continuously. In Read more »

Using Experimentation to Drive Product - Stephen Pavlovich (CEO of Conversion.com)

BY James Gadsby Peet on March 20, 2017

Stephen Pavlovich, CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product Why aren’t people converting and what experiments can you run to try and fix that? The aim of any experiment should be to better understand your users and apply those insights to your product. This does not have to be Read more »

Video: Lean UX in Product Management

BY Chris Massey on December 11, 2015

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. Read more »