LATEST POSTS

Inclusivity: Talking Up in UX by Jeremy Bailey

BY Andres Phillips on June 1, 2020

Bubbles are the enemy of a good product. They form the boundaries that limit our perception of reality and limits the ability to come to conclusions. In this ProductTank Toronto talk, Jeremy Bailey, now Head of Experience at Freshbooks, shares with us a story of how we can strive to make our products more inclusive. Read more »

What is it Like to Hold Google in Your Hand? by Ivy Ross

BY James Gadsby Peet on December 14, 2018

Google’s aim is to organise the world’s information and make it universally useful. From this original mission it has moved to making hardware such as Google Home. In this #mtpcon London talk, Google’s VP Design for Hardware, Ivy Ross, describes the challenge for her team of working out what it felt like when you held Read more »

Sitcoms and the Secret to Building "Good Enough" B2B Products

BY Sidharth Sreekumar on December 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. I didn’t find it great (in fact I don’t remember chuckling at even one single joke) but I still ended up watching a bunch Read more »

How to Avoid Costly Surprises in Connected Product Design

BY Christian Bourgeois on December 8, 2017

When designing connected hardware products, there are many ways in which a project can go sideways and end up way over budget before the product is completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process Read more »

Sharon Kean - Apps & Flat Packs

BY James Gadsby Peet on October 17, 2017

Summary: If you want to change legacy systems or industries, focus on bringing people with you. This helps you find solutions which genuinely solve problems rather than imposing your perspective on others. Bloom & Wild are trying to make flower delivery easy and fun – No longer do you need to worry about whether someone Read more »

5 Product Design Tips: Making Your App Sticky From the Start

BY Soyun Kim on October 9, 2017

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Products were simple, with a few buttons and straightforward directions. Today however, many products are accompanied by an app, which affects this buying Read more »

System Thinking for Product Managers by Johanna Kollmann

BY Petra Wille on September 22, 2017

In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. Read more »

Understanding how Design Thinking, Lean and Agile Work Together

BY Jonny Schneider on September 20, 2017

The ideas of Agile are great. It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point. When people talk about Lean, the conversation often ends at process optimization, waste, and quality, and misses so much of what the Lean mindset offers. Design Thinking is held high as the Read more »

How we Saved our Funnel Drop-offs After They Happened

BY Eran Kaspin on September 18, 2017

One of the biggest problems for e-commerce, demonstrated by about 74% of users worldwide, is cart abandonment. It means three out of every four shoppers in your online store walk away AFTER they’ve put their items in the cart. If you’ve ever tried to deal with cart abandonment, you might find our story interesting — we brought back 11% of Read more »

Turn Your Release Notes Into a Content Marketing Machine

BY Sami Linnanvuo on September 14, 2017

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. This could be in the form of a blog post or as a notification within the UI. But it doesn’t have to stop there. Spending a bit more effort on the process can help Read more »