LATEST POSTS

Who is “the Customer?” by Luke Taylor

BY Jayson Robinson on September 17, 2018

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor, formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. Read more »

A Flop or a Bull's-Eye by Julia Weiper

BY Julia Weiper on August 1, 2018

As product managers, our job is to make the right decisions. However, as human beings, our decision-making is constantly impaired by systematic cognitive biases, making it really hard to decide objectively and rationally. For example, we look up to our most successful peers and are therefore biased to follow industry leaders such as Spotify, Soundcloud, Read more »

4 Product Management Hacks to get the Most out of Failure

BY Shabnum Gulati on July 6, 2018

Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a Read more »

Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

BY Megan Hart (Conlin) on July 3, 2018

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not Read more »

Product Warrior Launches First Podcast, Thinking Big and Small With John Cutler

BY Dave Martin on February 6, 2018

Product Warrior launches a weekly podcast, supported by Mind The Product, dedicated to supporting product managers in their decision making. The first episode, titled “Thinking big and small”, is out now, featuring guest John Cutler and host Dave Martin, chief product officer at Tes Global. John, a senior product manager and “all-round product junkie”, discusses Read more »

4 Challenges That Get in the Way of Effective Product Leadership

BY James Mayes on February 5, 2018

I recently had the opportunity to attend a roundtable discussion for product leaders in London. Under strict observation of the Chatham House rule, the group picked out a host of themes for discussion, and I’ve chosen the four topics which seemed to resonate universally, along with a selection of the considerations mentioned and the approaches Read more »

Enter The Matrix - Lean Prioritisation

BY Andy Wicks on July 17, 2017

Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer segments to target are questions that face every organisation on a daily basis. With this being the case, why do companies prioritise so badly? Prioritisation is one of the most critical aspects of product Read more »

Applying product principles to guide better product decisions

BY Nir Gazit on June 5, 2017

What is the compass that guides a product manager when making product decisions (new functionality, UX, UI)? How can these decisions be taken in an effective and efficient manner? This compass is known as product principles. Read more »

Mental Models for Product Managers

BY Nils Davis on March 2, 2017

What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. Without a good framework of mental models, you will be limited in all those areas. “What Read more »

Decision-Making And Desirable Products

BY Chris Massey on December 12, 2016

David Hawdale is an Experience Architect with a background in experimental psychology and cognitive science. At ProductTank London, David unpacked the science of decision making and suggests that Product Managers can make their products more appealing by designing with the ‘moment of decision’ in mind. System 1 and System 2 What do we know about Read more »